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SYZYGY Group acquires majority stake in award-winning Ars Thanea

Submitted by Anonymous (not verified) on Tue, 02/11/2014 - 15:03

London, 11 February 2014: Digital communication and marketing network, SYZYGY Group has raised its shareholding in Warsaw-based agency Ars Thanea from 26 to 70 per cent. With a current revenue of £2.5 million, Ars Thanea is internationally recognised for its high quality work in the field of digital illustration, animation and interactive design. SYZYGY Group expects its revenues to increase by 20 per cent to £35 million in 2014 with Ars Thanea forming a core...

Source: RealWire

SecondSync unveils first in-depth analysis of TV chatter on Facebook

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 16:41

First in-depth analysis of Facebook social TV data across multiple countries80% of TV-related chatter on Facebook is generated from mobile devicesMost TV-related Facebook activity happens within the show airingNew findings produced by SecondSync - the UK's leading social TV analytics provider - in partnership with Facebook today provides a unique picture of how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter. With peoples' online activity increasingly...

Source: RealWire

Decibel Insight brings groundbreaking visual analytics tool to market to help brands improve website performance

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 09:32

World's most comprehensive heatmaps now available following oversubscribed betaLondon, 10th February, Decibel Insight, the visual web analytics company, today released the world's most comprehensive and innovative set of heatmap tools, designed to help organisations understand and adapt to the behaviour of their website visitors.Decibel Insight's heatmaps enable companies to optimise their web content on all devices to improve conversion rates. The new, enterprise-level tools, which incorporate nine of the most advanced heatmaps on the market,...

Source: RealWire

Bruno Mars and David Beckham among Twitter Winners on Super Bowl Night, says Searchmetrics

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 15:58

Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...

Source: RealWire

Transform Awards shortlist reflects strength of industry

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 13:40

This year, the Transform Awards are expanding. The programme, which has always enjoyed success in Europe, saw a record-breaking year in terms of the diversity of its shortlist. Not only were more entries received but those acknowledged by the judges make up the most widely varied companies and entries in the history of the awards. The programme has also launched an international arm, Transform MENA, which will take place in Dubai in June. However, the...

Source: RealWire

Smaato’s Global Mobile RTB Report Finds Importance of Data Growing in Mobile Advertising

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 13:00

Report reveals rise of mobile RTB across all regionsSan Francisco - February 5, 2014 - Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato's RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of...

Source: RealWire

Oxygen8 Group to Showcase Brainstorm Lab at Mobile World Congress

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 12:39

Brainstorm Lab will provide a creative area for open discussion around innovation at Mobile World Congress5th February 2014 - Oxygen8 Group, the global provider of integrated mobile solutions, today announces that it will be showcasing its creative hub of technical mobile innovation, Brainstorm Lab, at this year's Mobile World Congress. Brainstorm Lab, the innovation arm of Brainstorm Mobile Solutions Ltd (an Oxygen8 Group company), is already delivering solutions to two of the world's largest MNO's...

Source: RealWire

Proactive International PR Announces New Board Member

Submitted by Anonymous (not verified) on Tue, 02/04/2014 - 15:10

Proactive International PR Ltd, an award-winning multimedia public relations & marketing consultancy is pleased to announce the appointment of Joanne Turner to the Board of Directors with immediate effect. Joanne has been an Account Director with Proactive International PR for over two years and has helped develop and manage some of the consultancies key clients globally. With over 12 years B2B/B2C marketing and PR experience, Joanne has delivered communications strategies to help companies grow brand...

Source: RealWire

Gigya analyses fans of opposing Super Bowl teams to demonstrate depth of insight

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 17:06

New social media tool provides marketers with unparalleled insight of consumer identities Gigya, the Connected Consumer Management Suite, today announced the release of a transformative tool to power data-driven marketing: Consumer Insights. The product allows marketers to gain a complete understanding of their user-bases by aggregating data from Gigya products such as Social Login, Registration-as-Service, Gamification and Social Plugins and providing visual insights about user identities and on-site behaviours. To showcase the product's depth, Gigya...

Source: RealWire

Track Google Knowledge Graph integrations with Searchmetrics

Submitted by Anonymous (not verified) on Mon, 02/03/2014 - 16:45

New Searchmetrics Suite features: track Google Knowledge Graph integrations, directly compare SEO performance v competitors and easily create customized chartsNew York - February 03, 2014 - Searchmetrics has introduced several new features to its enterprise SEO platform, including the ability to research which keywords currently display integrations to the Google Knowledge Graph and Google Carousel, and the ability view a domain's search performance alongside key benchmark competitors.With Google Knowledge Graph and Google Carousel showing up...

Source: RealWire