Articles from RealWire advertising news

HeyStaks Launches New Advertising Product to Create New Revenue Streams for Mobile Operators

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 08:14

Barcelona, Spain, 24th February, 2014, HeyStaks Technologies (www.heystaks.com), the innovative collaborative search analytics startup, today announced the launch of its new Intent-driven Advertising product. The product enables mobile operators to uncover new revenue streams by identifying monetizable user intent. The announcement was made on the opening day of the 2014 Mobile World Congress in Barcelona, an event that attracts over 80,000 industry leaders and innovators to showcase the latest advancements in mobile technology. When people...

Proxama and VALID sign 3 year licensing agreement in Latin and South America

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 08:01

London, 24 February 2014: Proxama PLC (AIM: PROX), the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, VALID (BM&FBovespa: VLID3), a leading provider of payment solutions, identification and telecommunication systems for the Latin and South American markets, have signed a three year exclusive license and distribution agreement.Under the terms of the agreement, VALID will integrate Proxama's TapPoint® suite of mobile wallet, mobile marketing and loyalty applications into VALID's offer to key...

Source: RealWire

Marketing Automation Firm SENSORPRO To Sponsor Olympic Hopefuls

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 16:35

SENSORPRO, the marketing automation platform trusted by brands and preferred by agencies, today announced their sponsorship of Olympic hopefuls Thomas and Jessie BARR. Thomas holds three National Senior titles and Jessie was a member of the 4x400m relay team in the London 2012 Olympic Games. Both compete in the 400m Hurdles category and are training for the World Championships and Rio 2016."We don't aim for half measures" said Jesse BARR "we plan to rank amongst...

Source: RealWire

Proactive International PR Runs Ahead Of The Competition And Secures Project With Top Sports App Provider Runtastic

Submitted by Anonymous (not verified) on Tue, 02/18/2014 - 12:52

Proactive International PR Ltd, an award-winning multimedia public relations & marketing consultancy has been selected by Runtastic to increase brand awareness in the UK consumer and technology markets. Founded in 2009, Runtastic has rapidly grown globally to provide an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. Currently Runtastic are a leader in the fitness...

Source: RealWire

Weve Selects Proxama as its partner for 'Pouch'

Submitted by Anonymous (not verified) on Tue, 02/18/2014 - 10:14

Weve's 'Pouch' built using Proxama's TapPoint® Platform London, UK, 18 February 2014: Proxama PLC (AIM: PROX), the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, has been selected by Weve, a joint venture between the UK's three largest mobile network operators; as its partner in the development of its mobile loyalty service. Proxama's TapPoint® platform will form the technology foundation for Pouch, Weve's Alpha loyalty service, enabling in-app engagement and loyalty...

Source: RealWire

Confirmit Wins CUSTOMER Magazine 2014 Product of the Year Award

Submitted by Anonymous (not verified) on Tue, 02/18/2014 - 09:00

Confirmit MyMobile honoured for accelerating Voice of the Customer programmes with in-the-moment feedbackLondon, UK and Oslo, Norway and New York, NY: 18th February, 2014: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, announced today that TMC, a global, integrated media company, has named Confirmit MyMobile a CUSTOMER 2014 Product of the Year Award winner.Confirmit MyMobile provides enterprises with the ability to capture in-the-moment feedback from respondents, regardless of their...

Source: RealWire

Specific Media unveils Eyeview European partnership with KFC campaign

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 13:32

Specific Media expands creative offering by partnering with Eyeview, the leading online personalised video solutions provider, to offer custom advertising based on client-specific parametersLondon, 17 February 2014: Specific Media has partnered with New York-based ad tech firm Eyeview, to provide personalised creative offerings to brands across all screens throughout its European network, with KFC launching the first client campaign.The partnership allows brands across Europe to work with Specific Media to create multiple real-time, dynamic iterations...

Source: RealWire

'Canon: A Year in Fashion' documentary celebrates the power of image in fashion

Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 14:17

Canon Europe, world leader in imaging solutions and Official Imaging Partner to the British Fashion Council, has released 'Canon: A Year in Fashion' a documentary film celebrating the integral relationship between images and fashionThe film launches today to build excitement in the run up to London Fashion Week February 2014, which Canon is the Official Sponsor of for the ninth yearPresented by Andy Torres, the blogger from StyleScrapbook.com, the film tells the story of the...

Source: RealWire

Cogenta Launches First Global Multi-Currency Pricing Comparison Tool For International Retailers, Brand Managers and Researchers

Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 11:42

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched the first global multi-currency pricing intelligence tool for retailers, manufacturers, brand managers and researchers. The latest addition to the acclaimed Retail Insight range can convert retail pricing analyses from any number of currencies back into one currency for easy comparison.

Purple WiFi launches Presence Analytics and Location Based Services, allowing venues to track and engage consumers directly based on behaviour and location

Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 08:40

Purple WiFi, the cloud-based Social WiFi software company, has added Presence Analytics and Location Based Services to its Guest WiFi product.Presence Analytics bridges the gap between Google Analytics and the real world, offering real time data and reporting using WiFi technology, similar to how cookies track user browsing online.This arms the venue with an unprecedented level of insight into consumer behaviour and opportunities to engage customers directly. Purple WiFi already serves demographic and engagement information...

Source: RealWire

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