To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.
To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
The sales of the two companies, just a week apart, mark the end of a digital media experiment.
The sales of the two companies, just a week apart, mark the end of a digital media experiment.
Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.
Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group