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86% of customers would shun brands following a data breach

Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 16:45

If credit card details are compromised, shoppers will not return to do businessSurrey, 27 March 2014 - New research commissioned by Semafone® has revealed that the overwhelming majority of people would not do business with a company that had failed to protect its customers' card data. In the survey, conducted by OnePoll, 86.55% of 2,000 respondents stated that they were "not at all likely" or "not very likely" to do business with an organisation that...

Source: RealWire

Use Social Media to Build Audience Loyalty and Earned Media Potential

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 10:32

The impact of social media on audiences will be discussed in-depth at the BroadcastAsia2014 International ConferenceSingapore, 26 March 2014 - Social media has changed the way people interact with one another, and also how they discover, share and use content. It has become a unique and innovative platform for broadcasters to adopt, to effectively reach out to their existing and target audiences. Social media platforms also provide opportunities for personalised engagement with each viewer to...

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Launch of Confirmit SmartHub™ powers market leading innovations in new SaaS release

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 09:04

Confirmit Horizons Version 18 introduces an industry first that unlocks richer insights for smarter decision making and faster reactionsLondon, UK and Oslo, Norway and New York, NY: 26 March, 2014: Confirmit has today announced the release of Version 18 (V18) of its award winning Confirmit Horizons solution for Customer Experience, Employee Engagement and Market Research.A series of significant innovations in this latest release of Horizons marks Confirmit's determination to enable organisations to gain maximum value...

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Twitter least effective customer service channel for UK brands, according to new study

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 13:20

Eptica research of top 100 companies finds customer experience 'average' across web, email and Twitter Reading, 25 March 2014: Many UK companies are still struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy according to a new study. Only 39% of companies were able to answer customer service questions asked through Twitter - despite 76% of organisations now being contactable through this channel.The...

Source: RealWire

SDL Strengthens its Customer Experience Cloud with New Releases of SDL Social and SDL Campaigns

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 13:00

New capabilities empower digital marketers to focus on the consumer and create more engaging customer experiences WAKEFIELD, Mass. and MAIDENHEAD, UK - March 25 2014 - SDL (LSE: SDL) announces new cloud-based solution capabilities across two key pillars of the SDL portfolio: SDL Social and SDL Campaigns. The latest release within SDL's Customer Experience Cloud (CXC) continues the ongoing focus on cloud delivery and provides enhanced capabilities for digital marketers. New features allow marketers to...

Source: RealWire

Searchmetrics to showcase search marketing insight to optimize web content at Adobe Summit

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 15:01

New York and Salt Lake City - 24 March, 2014 Digital marketing software and services company, Searchmetrics, today announced it is a showcase sponsor of Adobe Summit, the Digital Marketing Conference. This year's event, focused on how digital marketers are becoming strategic leaders, will include demonstrations of a new beta integration of the Searchmetrics Suite and Adobe Experience Manager, Adobe's leading Web experience management solution. The technology integration is aimed at bringing content together with...

Source: RealWire

Consumers driving new ‘twilight shopping’ trend as 51 per cent of tablet owners shop between 5pm and midnight

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 13:40

Tradedoubler research reveals an extension to traditional shopping hours with 10 per cent buying via their mobile between 6 and 9am and 40 per cent of big spenders using their tablet to buy after 9pmMarch 24 2014 - New European research, across nine countries, from leading performance marketing company, Tradedoubler, has found that an overwhelming number of consumers are indulging in 'twilight shopping' on their mobile devices indicating that retail is now a 24 hour...

Source: RealWire

Proactive International PR Provides Support for LTE Events

Submitted by Anonymous (not verified) on Thu, 03/20/2014 - 14:58

Proactive International PR Ltd, an award-winning multimedia public relations and marketing consultancy, has been chosen by Informa Telecoms & Media to provide PR support for its LTE World Series. This unique series spans around the globe with regional events in Latin America, the Middle East, Asia, Africa and North America, and includes its flagship conference and exhibition, the LTE World Summit in Amsterdam. Informa Telecoms & Media has organised the collection of LTE World Series...

Source: RealWire

Socialable hires @DanPurvis to be Vice President of Strategy

Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 11:23

Fast-growing digital marketing and social media agency swoops to bolster ranksLondon, United Kingdom, 19 March 2014: Dan Purvis has been appointed as Vice President of Strategy at Socialable, a digital marketing and social media consultancy. Founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock, Socialable has more social proof than any other European social media and digital marketing agency and is seeking to capitalise on its recent rapid growth.Purvis' remit is to...

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Line-up unveiled for Middle East-North Africa rebrand conference

Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 10:54

The inaugural Transform MENA conference has just revealed a ground-breaking programme for 2014. The conference will be held at the JW Marriott Marquis Hotel, in Dubai's Business Bay, on 2 June, directly preceding the Transform Awards MENA.The conference is an essential experience for those involved with branding and rebranding, both in MENA and internationally, and provides businesses with an opportunity to learn from their peers, competitors and predecessors.The programme includes ex-CEO of Virgin Atlantic, Steve...

Source: RealWire