1. Adweek news
  2. View items

Articles from Adweek news

Primary tabs

No Less Than 5 Shows Inspired by Sherlock Holmes Find Homes on TV

Submitted by Anonymous (not verified) on Sun, 08/31/2014 - 16:12

A shadowy cabal of influential media barons went to war with a lone mastermind earlier this year in the court. This, of course, was the legal battle between Sherlockian Leslie S. Klinger and the estate of Sir Arthur Conan Doyle, which tried to argue that, more than 100 years after the first Sherlock Holmes story was published, Holmes had not yet passed into the public domain because not every story starring him had been written yet by Doyle.

A&E Buys 10% of Vice For $250 Million

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 21:00

Vice has sold 10 percent of its company to A&E Networks for $250 million, a Vice representative confirmed to Adweek on Friday.  The terms of the deal gives the millennial-oriented publication a valuation of $2.5 billion. Just last year when 20th Century Fox bought 5 percent of the company, it only been given a price tag of $1.4 billion.

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 17:46

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at the Moscow International Automobile Salon yesterday, by unveiling armored versions of its X5 SUV. Consistent with so many other aspects of German engineering, when BMW says its car is bulletproof, it’s not kidding: Both the X5 Security and X5 Security Plus, as the vehicles are known, can withstand a full-on barrage from an AK-47.

With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 16:55

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since it was uploaded on July 11, is of an unknown woman describing the contents of a new toy set.

Publicis Groupe Looking to Buy Ad Tech Firm Criteo

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 15:48

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo went public late last year, joining a growing list of advertising technology companies testing Wall Street. Criteo is now valued at above $2 billion.

Mondelez Taps QuizUp to Mobilize On-Pack Codes

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 15:04

For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes, shoppers typically get coupons or rewards weeks later, but a new program with Mondelez International and mobile app QuizUp aims to speed up the coupon-redemption process by going digital.

Adweek's Top 5 Commercials of the Week: Aug. 22-29

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 13:34

There was plenty of star power in this week's collection of best commercials, and it was mostly put to comic use. Ricky Gervais, Johnny Manziel and Jean-Claude Van Damme also turned in amusing performances, even if it wasn't quite clear whether the latter was really in on the joke. And we even had a celebrity director handle one big fall TV campaign. Also this week, we had one hell of a product demo from a Bissell brand manager, who went way beyond the call of duty while scrubbing the floor of a Toronto subway. Check out our picks below, and vote for your favorite.

Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

Submitted by Anonymous (not verified) on Fri, 08/29/2014 - 13:31

Vintage. Classic. Throwback Thursday (#tbt). Flashback Friday (#fbf). It’s hip to be nostalgic these days. And the comfort foods and brands that have thrived through the generations—in some cases 100 years or more—are cashing in on our renewed interest in history with ad campaigns that promote their staying-power.