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Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie. See the entire ad break here: The first spot was an abbreviated version of the famous 2012 Vinnie Jones CPR ad for the British Heart Foundation. That was followed by 30-second ads, remade practically shot for shot, for Confused.com, BT and Premier Inn.

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last year’s performance. “2013 was a really great year for OMD,” says Daryl Simm, CEO of the agency’s parent unit, Omnicom Media Group. “We’ve had some great examples of both client successes and also the development of people within the organization.” It’s hard to dispute Simm’s point. Last fall, OMD landed marquee U.S.

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.