Articles from AdWeek Advertising and branding

You yearn for the '60s and the Creative Revolution. You want to go back to the '80s and all those yachts, prostitutes and cocaine. Hell, you'd even settle for the 2000s, before Yahoo plastered its name on the Gutter Bar. True, working in advertising isn't like it used to be. But in the videos below, created by VCU BrandCenter students for the AICP Awards, top creatives Garry Graf, Tiffany Rolfe and Ted Royer reveal that there is a silver lining. Could we at least ditch the open plan and go back to offices, though?

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long hair and beards who know what they like—at least when it comes to condiments. Underscoring that resolve is a gravelly male voiceover, crunchy guitar riff (from Band of Skulls' "The Devil Takes Care of His Own") and new tagline: "Miracle Whip and proud of it." "Jim's Artichoke Dip" depicts Dude No.

It must be nice to be Three. The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it's time for the singing cat. The new ad is brilliantly shot by Traktor, and features remarkable performances—not just by the preternaturally talented kitty but by the girl, too, who apparently was born to lip-sync old Starship songs.

To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as checking your phone. Mobile visitors to UnicefTapProject.org can join the challenge (and help raise money for the cause) by following a few simple instructions and putting their smartphone down. For every 10 minutes you leave your phone alone, the project's sponsors will fund a day of clean water for needy kids worldwide.