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Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 16:14

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play on the heartstrings without hitting a saccharin note. Not long ago, images of kids without limbs struggling to excel in sports would have been viewed as appropriate for fund-raising PSAs but too downbeat for other types of advertising. It's a mark of how far we've come that such visuals are now seen as inspiring and triumphant.

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 15:26

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York, brings together some of today's most influential women. And instead of simply celebrating their beauty, the Procter & Gamble brand creates a candid and compelling rallying cry for female empowerment.

LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 14:16

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde (Sound & Image), which is also 4 millimeters thick. Throw in a double-sided arrow, a line of copy and the LG logo, and you're done.

This ROI Cheat Sheet Is Going to Make Your Day

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 13:31

Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows there's more to launching and sustaining a content program than turning out engaging articles, videos and social posts—as if that weren’t challenging enough on its own. To run content campaigns that move the needle, marketers have to know what data to rely on for their key performance indicators (KPIs), and what data to ignore.

O&M Wins Tiffany Creative Lead

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 12:31

After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris. The assignment covers print, digital, video and out-of-home. Tiffany has primarily been handling the business through its internal marketing communications group. Agencies vying for the business included Grey, Sid Lee and M&C Saatchi with the review coming down to finalists O&M, BBDO, N.Y. and TBWA Paris, sources said.

Year of the Troll: Brands Learn to Love Messing With Consumers

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:46

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these questions flared up recently, the answer was always the same: no, not really.

Why Do Big Agencies Struggle In Southern California?

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:45

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB L.A. parted with longtime client Wells Fargo and relocated 30 agency employees to San Francisco.    Some 20 years ago, network agency offices were the dominant players in Southern California. They’d land a local anchor client—usually a car, entertainment or technology account—and try to build from there, despite the dearth of big marketers out West.

What Does a Programmatic Sales Chief Actually Do?

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 02:44

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain it? The Sotheby’s and Christie’s one is my favorite. Their job is to solicit as many buyers as they can. Then the piece comes up for bid. Instead of the paddles going up consecutively, all the paddles go up simultaneously in an RTB auction.

2 Shops Chase Estée Lauder's Global Creative Account

Submitted by Anonymous (not verified) on Fri, 02/21/2014 - 21:08

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment includes both traditional and digital advertising for the flagship brand, according to sources. Global media spending could not be ascertained, but in the U.S. alone the brand spent more than $120 million in media in 2002 and about $80 million in the first nine months of 2013, according to Nielsen. Those figures don't include online spending.