1. AdWeek Advertising and branding
  2. View items

Articles from AdWeek Advertising and branding

Primary tabs

Olive Garden Offers to Pick Up the Babysitting Tab for Date Night

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 13:05

A common lament among parents is the expense of going out after having children. Beyond shelling out the cost for dinner, there's usually also a hefty price of paying someone to tuck your kids into bed and then sit on the couch, watching The Bachelor until you come home. So Olive Garden, known for its widely loved breadsticks and somewhat-Italian food, has come up with an ingenious campaign to get parents into their restaurant: The chain is covering your babysitting tab.

GoldieBlox Wins a Spot in Sunday's Super Bowl

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 12:33

Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota. It's been a strange and occasionally quite bumpy road to the big game, but the journey has clearly paid off with the news that GoldieBlox won Intuit's fan-voting contest to receive a free 30-second ad in the Super Bowl.

ADT Provides Peace of Mind in New Ads From Arnold

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 11:00

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold. But where the BBDO ad, "Cabin," illustrates convenience, the Arnold spot, "Mind's Eye: Burglary," depicts relief.

NBA Star Creates Buzz With His Popular Twitter Scavenger Hunts

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 04:15

Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year Base Oakland, Calif. What’s the first information you consume in the morning? The first thing I do after I turn off my alarm is look at my text messages, then check my Twitter feed. I mainly check it to see what my friends are up to, but obviously I follow news outlets as well.