Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the mission statement for your new position? I’d say to drive the convergence of content and media for P&G across categories.
Apple is known for eschewing popular social media platforms such as Facebook and Twitter. So that's why it's extremely interesting to see the company launch a Tumblr page this weekend, complete with four dedicated 15-second videos delivered in English, French and Spanish.
Dove's billboard attempting to redefine New Jersey's reputation as the "Armpit of America" seems to be getting the state in quite a lather. The backlash, while not unexpected, is especially notable considering the billboard won't even go up until July. "Dear New Jersey," the Unilever billboard says, "when people call you 'The Armpit of America,' take it as a compliment.
Androgyny in fashion is nothing new. Designers have been sending women down the runway in sharply tailored suits and dressing men in kilts and skintight pants for decades. But recently, a crop of models has gained notoriety for building careers posing as the opposite sex. Take Andrej Pejic, the angelic-looking blond who's modeled bridal gowns for Gaultier and was named one of the "100 Sexiest Women in the World" by FHM magazine.
"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor Samsung. "Abled and other-abled athletes are exactly the same when it comes to competing," he tells AdFreak. "Paralympic athletes don't go to the games because they want to make a statement about their disability; they go because they want to win a medal.
How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City. In this new spot from London agency adam&eveDDB, our reluctant hero Kermit T.
These days, flying coach on any airline is so awful that it’s practically an ad by default for the train. But Amtrak, America’s long-suffering passenger railroad (which in fact carried over 31 million riders in 2012) has actually been busy with some cool stuff on the marketing front lately.
Google is always testing the limits of its all-seeing eye, and the tech giant's newest project puts its relentless reach to good use. Partnering with Polar Bears International to raise awareness of the species' plight amid a changing climate, Google Maps has created a series of Street View images taking you on a tundra tour of the "polar bear capital of the world," Churchill, Canada.
Fifty years ago, Charmin bathroom tissues struck gold by launching TV spots in which the prissy grocer Mr. Whipple scolded his customers for squeezing the Charmin, only to be exposed for sneaking a pleasure-filled squeeze himself behind the display case. The "squeeze" was likely code for a certain bodily function, making Charmin all the bolder for ushering in a new era of breakthrough advertising for such once-taboo products as laxatives, toilet bowl cleaners, hemorrhoid suppositories and even tampons, at the time disguised as feminine hygiene aids. Mr.
Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a guy in a high-back seat in front of a black acceleration pedal, albeit one detached from a car.
