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Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 17:15

Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet. The latest round of Lay's "Do Us a Flavor" campaign, which launched last month, has predictably brought out the trolls, who've suggested, among other things, flavor ideas like Disappointed Parents, Orange Juice 'N Toothpaste and Sinus Infection.

Flowers Say It Better in FTD Ads That Could Have Said It Better

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 16:11

Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all. Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it best" for next week's holiday, put couples on a shiny red sofa that's more hot seat than love seat. They bicker about how the guys botched V-Day last year by giving the gals inappropriate gifts (or none at all), when a bouquet or basket from FTD would've worked wonders. In the best of the bunch, feathers fly. "I got her a parrot," brags our would-be Romeo. "He got me a freaking parrot," his lady-love moans.

If Instagram Had Been Around in the '80s, Your Bad Photos Would Have Looked Even Worse

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 14:25

If Instagram had been invented in the 1980s, your digital photos would have already been pixelated messes stored on cassettes or floppy disks. To see them, you would have had to snail-mail your camera roll to Instagram, so they could send the files back to you with awful filters applied. You could have taken pictures of your salad, and your cat and your thigh gap. In other words, it'd be just like Instagram now.

Adweek's Top 5 Commercials of the Week: Feb. 1-7

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 13:08

Weary of the Super Bowl commercials? So are we. For this week's Ads of the Week collection, we move on to other spots released since the game ended—with the exception of Jamie Casino's epic local Super Bowl ad, which we couldn't help but include. Watch our picks for the week's five best spots below, and vote for your favorite. If your pick isn't shown here, tell us in the comments.

EverBank Hires a New Creative Shop

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 11:00

A bank whose lead agency closed has found a new home. DiMassimo Goldstein in New York has landed creative and media responsibilities for EverBank, an online player that's based in Jacksonville, Fla. Annual media spending is estimated at $15 million. Previously, EverBank's lead shop was Carton Donofrio Partners in Baltimore. But that shop closed in the fall, triggering a search for a new agency.

Goodby, Silverstein Welcomes Eric Kallman With Dove Sketches Parody

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 22:06

Eric Kallman, the award-winning creative director who helped make Old Spice's "The Man Your Man Could Smell Like," Ragù's "Long Day of Childhood" and some of the classic Skittles commercials, is joining Goodby, Silverstein & Partners as a creative director and associate partner. He starts March 3. To welcome him, the San Francisco agency whipped up the pretty hilarious Dove "Real Beauty Sketches" parody below, starring Jeff Goodby, Rich Silverstein and Margaret Johnson.

Levi's Reunites with FCB

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 21:52

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its business to Interpublic’s Draftfcb and independent The House Worldwide. The shift comes after the company split with Wieden + Kennedy five months ago.

A Look at How Much a $4 Million TV Spot Boosts Web Traffic

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 21:10

It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million). It was a record for advertisers, too, as new data continues to show. In between the turnovers and touchdowns, the 72 brands that trotted out 112 commercials witnessed a huge boost in traffic to their websites.

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 21:01

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad slot after the game, and vowed to give away the difference in price—it went for $1.5 million less than an in-game slot—to one lucky viewer who tweeted the hashtag #EsuranceSave30 within 36 hours after the ad aired. John Krasinski, the brand's spokesman, helped to announce the winner Wednesday night on Jimmy Kimmel Live. You can see that video below.

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

Submitted by Anonymous (not verified) on Thu, 02/06/2014 - 20:44

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestWoodOne, which aired the game on Sunday and just released a list of the five best radio ads of the night. The big winner was Motel 6, which placed the top spot—an amusing ad from The Richards Group called "Autocorrect," narrated by Tom Bodett, the chain's spokesman for going on 30 years.