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BBDO Wins Big Pitch for Wells Fargo

Submitted by Anonymous (not verified) on Wed, 03/12/2014 - 15:45

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo confirmed. Account revenue is estimated at $10-12 million. "BBDO is a great fit for where we want to take the brand next," said Michael Lacorazza, svp of integrated marketing at the bank. "We aspire for Wells Fargo to be not just a strong brand in the banking category, but to be a brand that people love and respect around the world beyond our category.

Robinson Cano's Aura Speaks for Him in First Spot for the Seattle Mariners

Submitted by Anonymous (not verified) on Wed, 03/12/2014 - 15:08

The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second baseman. Seattle's Copacino + Fujikado, now its 20th season handling ads for the Mariners, welcomes the 31-year-old with the 30-second spot below, in which Cano doesn't have to utter a word to communicate just how awesome he is. Agency co-founder and creative chief Jim Copacino tells AdFreak he felt a fair amount of pressure to produce a special debut commercial with Cano.

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win

Submitted by Anonymous (not verified) on Wed, 03/12/2014 - 13:51

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and MOFILM's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun, whose ads about kids making a movie with a 2014 Chevy Cruze aired during the Academy Awards on ABC. Choi's entry, however, clearly has legs—four of them, to be precise, belonging to the ad's titular Golden Retriever, whose heartrending story unfolds in reverse chronological order.

A Look at Kids' Exposure to Ads

Submitted by Anonymous (not verified) on Wed, 03/12/2014 - 02:37

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and accordingly, seeing commercials. Data collected by Common Sense Media in Advertising to Children and Teens: Current Practices show that when you add in websites, product placements and cross-promotions, kids are pretty much marketed to all day.

Agency's Speakeasy Aligns With SXSW's 'Dark Austin'

Submitted by Anonymous (not verified) on Wed, 03/12/2014 - 01:36

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help showgoers to avoid other people, while anonymity-based mobile players Secret and Whisper popped into real-life conversations during the festival.

And Here's the First Branded Parody of That Super-Viral 'First Kiss' Ad

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 20:48

The surest sign that you've created a viral juggernaut is that the parodies quickly come flowing in. This will be especially true of Wren's "First Kiss" ad, which is so stripped down visually that it will be easy to spoof. First out of the gate is a British brand with a reason to jump all over this—Snog frozen yogurt. (A "snog," of course, is British slang for a makeout session.) Check out the parody below, and wait for the onslaught of about 5,000 more by tomorrow. Agency: Krowd.

Cringey-Cute Clothing Ad With Strangers Kissing Has 7 Million Views in One Day

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 19:55

How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other. The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label Wren's fall 2014 clothing collection—meeting for the first time and kissing on camera. Yeah, that's it, but there's so much more. First the people meet, realize they have to kiss each other and cope with those feelings. There's lots of awkward banter, nervous laughter and hesitant movements. I cringed several times and then blushed, and I'm not even in the film.

IPG Invests in OOH Tech Firm, ADstruc

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 17:36

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of out-of- home ad buys to a more automated system, in keeping with IPG Mediabrands’ commitment to automate half of its media buys by 2016.

Healthcare.gov's Millennial Outreach Masterstroke: Obama on Between Two Ferns

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 16:53

After the passage of the Affordable Care Act, the Obama administration has made a concerted effort to reach young media consumers in order to spread the word about the necessity of signing up for health coverage. It's been slow going, plagued by site crashes, confusing options and in-state intransigence in places looking to score 2014 and 2016 election points by making the law seem as bad as possible.