Pork Board Hires a Multicultural Shop
Submitted by Anonymous (not verified) on Thu, 02/13/2014 - 16:21The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and Asians. Previously, the Pork Board used Bromley in San Antonio to create Hispanic market ads. So, the new agency faces a broader challenge. The independent agency landed the business after a review in which there were a handful of finalists, according to José de Jesús, the board's director of multicultural marketing. The organization is based in Des Moines, Iowa.