Today, we look at a Seattle agency that has posted 64 straight quarters of profit; why Kellogg's went from boxes to bottles; and, how a tweet turned into an ad campaign for Liberty Mutual. Links: Kellogg's Call to Breakfast Skippers This Agency Keeps Collecting Hits in Seattle Injured U.S.
If you saw a boy without a coat shivering alone at a bus stop, would you ask if he needed help? Would you lend him your gloves, scarf or jacket? Commuters do just that for 11-year-old Johannes in this hidden-camera video from SOS Children's Villages Norway, which is seeking to raise awareness and funds to help Syrian children in need. "The goal was to touch upon the fear of becoming numb to crises that don't affect you directly," SOS rep Synne Rønning tells AdFreak.
Samsung is keeping up with its favorite advertising pasttime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad air, poking fun at the grandiose Apple commercial, voiced by Bryan Cranston, that played hide the skinny tablet behind a pencil. In Samsung's cheekier version, the pencil isn't starting poems or finishing symphonies. It's cheating at golf, and getting stuck in ceilings. And hiding behind the iPad air is an "even thinner" Galaxy tablet, with all kinds of extra whiz-bang features.
Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s Friday night soap opera. Now it's disclosing that the location will be in New York while opening for business on Monday just in time for the first episode.
Specs Who From left, Jim Copacino, co-founder and ecd; Betti Fujikado, co-founder and director of account management; Tim O’Mara, director of engagement strategy; Brandy O’Briant, managing director; and Mike Hayward, creative director What Full-service ad agency Where Seattle Celebrating its hometown like few agencies do, Copacino + Fujikado boasts seven clients with Seattle in their name, from the Seattle Aquarium to the Seattle Times to the Seattle Mariners, for whom
Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of us skip it. Why? Well, chances are you know the answer to that, too: We’re really busy. In fact, according to NPD Group, Americans spend 13 minutes each day eating breakfast. (Another estimate puts that time at a mere six minutes.) Of course, brands like Kellogg’s are well aware of the situation.
Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled by WPP Group’s MediaCom. Reps at the media arm of Publicis Groupe’s Starcom MediaVest Group unit declined comment and those at the Omaha marketer could not immediately be reached.
Where to start? Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms atop a talking tree?
Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics ads are all about overcoming setbacks—to make a commercial about Heidi Kloser, the U.S. skier who was badly injured the day before the Sochi Games began.
As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no longer the destination,” said one hotel executive. “Now we are a portal to the community around us.” About half of travelers want to explore the local area while on a business trip, according to a 2013 survey released this week by Millward Brown. For business travelers, “discovery” now ranks higher than “escape” or “indulgence,” per the survey.
