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Mila Kunis Puts Her Love of Bourbon to Work as the New Face of Jim Beam

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 20:35

The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the bill—Jim Beam has used Kid Rock at times in the past—its newest spokesperson is the petite and beautiful Mila Kunis. The 30-year-old actress, who says she is a big fan of bourbon in general, is featured in two new 30-second Beam ads, as well as five other videos ranging in length from 15 seconds to more than three minutes.

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 19:44

How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's actually five sites in one. In addition to its new site for 2014, the brand also imagines what the brand website would have looked like in 1795, 1880, 1945 and 1974.

PSA Tells the Popular Kids in High School: 'It Doesn't Get Better'

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 18:58

Hey, it's filmmaker Jason Headley! You might remember him from such short films as "It's Not About the Nail," and now he's lampooning the "It Gets Better" project with this mock PSA from people who peaked in high school. "It Doesn't Get Better" has its moments—the IROC-Z guy and the brunette have great delivery—but it showed up kinda late to the party and isn't quite clever enough to compensate for that. Also, the whole nerdy teen/yacht owner thing almost never happens in reality.

Agency Improves Whittling Skills, Carves Faces of New Hires Into a Totem Pole

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 18:27

Philly-based ad agency Red Tettemer O'Connell + Partners is back to carving likeness of its new employees, but it's graduated from crayons to wooden totem poles. The details of the faces are pretty rough in both mediums, but the new material is clearly more forgiving—if less endearingly weird. Still, particularly lucky hires get adorable paper-doll versions of themselves. It could be an apt bit of foreshadowing, as a career in the industry might leave them feeling flattened, or square anyways.

Papa John's Finds a New Lead Creative Agency

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 17:14

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The brand's annual media spending totals about $120 million. The new agency succeeds Zimmerman Advertising in Fort Lauderdale, Fla., which did not defend. Zimmerman, however, continues to plan and buy all media for Papa John's and create franchisee and co-operative advertising. Neither of those assignments were in play.

Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 16:14

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play on the heartstrings without hitting a saccharin note. Not long ago, images of kids without limbs struggling to excel in sports would have been viewed as appropriate for fund-raising PSAs but too downbeat for other types of advertising. It's a mark of how far we've come that such visuals are now seen as inspiring and triumphant.

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 15:26

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York, brings together some of today's most influential women. And instead of simply celebrating their beauty, the Procter & Gamble brand creates a candid and compelling rallying cry for female empowerment.

LG Advertises Ultra-Thin TV on Magazine Spine That's Exactly the Same Width

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 14:16

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde (Sound & Image), which is also 4 millimeters thick. Throw in a double-sided arrow, a line of copy and the LG logo, and you're done.