The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from past shows—and from the big game itself—because for the first time, women took the show, quite literally.
Google Glass videos are notable for their seamless first-person perspective, which puts you not only in someone else's shoes but in their eyes. You see what they see. No wonder, then, that the empathy-rich form is being hijacked by a PSA effort—to show you something you wouldn't want to see in the first place. A group of London creatives put together the unbranded video below for International Women's Day on Saturday, according to Osocio. Google was not involved.
Japanese ads, as a rule, are hard to predict. But while most of them just seem odd for the sake of being odd, this commercial has a twist anyone can enjoy. Since there's not a lot to it, I won't reveal much, except to say it was all reportedly done without CG thanks to the real skills of 22-year-old actress Rina Takeda. Once you've watched the ad below, you can see more of her in this movie clip.
Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as one big cocaine reference. Created to mimic the look and feel of current posters with the new tagline "You're On," these parodies mock the campaign's brief aspirational vignettes, which include lines like: "You moved to New York with the cl
Get ready to ride the emotional roller coaster that is this week's best commercials. Your sadness for a girl whose life is torn apart by war will turn to tears of joy as you behold the strength of Samsung's Paralympic athletes and the uplifting message Facebook brings in "We Are Not Alone." And you may even laugh when you consider all Godzilla needs to keep a cool head is a Snickers bar. Why didn't Japan try that? At the risk of seeming schizophrenic to those around you, watch all five ads below—and vote for your favorite. And if your favorite isn't here, tell us in the comments.
ADT's on-air "independent" experts have set off all kinds of alarms at the Federal Trade Commission, which found that the home security company failed to disclose that the experts, which appeared on more than 40 different media outlets, were paid to endorse ADT's products and services. Viewers to NBC's Today Show and listeners to Daybreak USA on the radio may have thought they were watching or hearing an unbiased news story or review about home security. But what they actually got was a slick sales pitch.
Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible. The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite.
This will be a particularly brief writeup, as it wouldn't be fair to spoil the ending of this ad. (The brand seems to know this, too, by keeping the video's title as vague as possible.) Yes, it's called "Unloved," but you'll love it plenty in the end.
Deutsch L.A. is launching its first work for 7UP, an account it quietly won from mcgarrybowen last year. The spot, “Light it Up” features DJ Tiësto as part of the #7 x 7UP pitch that features seven musical artists in support of the brand.
The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No. 1 video netted a whopping 9.66 million views, thanks to a follow-up spot to last year's enormous viral hit "Test Drive," in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life.
