Articles from AdWeek Advertising and branding

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system. Under its recently launched Ignite: Innovations Lab initiative, CBS Outdoor has installed 10 big video screens in some of Manhattan’s busiest commuter hubs, including the MTA stations at Times Square, Herald Square and Columbus Circle.

The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million, while Bloomberg earlier today pegged it at $50 million.

Here's a clever ad that starts off as a preview for a horror movie called Schizo and ends with Glenn Close talking about BringChange2Mind, the organization she founded. Watch the video for more. Since horror movies often use mental illness as an easy diagnosis for their villains, not to mention the number of fictional serial killers who wear plaid shirts, the juxtaposition here is rather astute.

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media spending of about $320 million. The other finalists could not be ascertained. Likewise, MediaCom has successfully defended media responsibilities on Brand USA, which spends about $30 million in media each year. Sources identified the other contenders as MMGY in Kansas City, Mo. and MBuy in Chicago. Brand USA is a public-private partnership that aims to bring more foreign tourists to the U.S.