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Turner, CBS Outdoor Tip Off NYC Subway Media Play

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 11:17

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system. Under its recently launched Ignite: Innovations Lab initiative, CBS Outdoor has installed 10 big video screens in some of Manhattan’s busiest commuter hubs, including the MTA stations at Times Square, Herald Square and Columbus Circle.

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 00:58

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year moved toward a more centralized operation, including its marketing functions. That shift triggered the global review, which is the biggest pitch in advertising right now.

Trailer for a Horror Movie Called Schizo Suddenly Becomes Something Else Entirely

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 19:39

Here's a clever ad that starts off as a preview for a horror movie called Schizo and ends with Glenn Close talking about BringChange2Mind, the organization she founded. Watch the video for more. Since horror movies often use mental illness as an easy diagnosis for their villains, not to mention the number of fictional serial killers who wear plaid shirts, the juxtaposition here is rather astute.

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 19:02

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a young woman getting ready to say goodbye to her Golden Retriever. It then heart-wrenchingly backtracks through her relationship with the pet, all the way back to her childhood.

Incumbents Rule in Media Pitches for Mercedes and Brand USA

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 18:42

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media spending of about $320 million. The other finalists could not be ascertained. Likewise, MediaCom has successfully defended media responsibilities on Brand USA, which spends about $30 million in media each year. Sources identified the other contenders as MMGY in Kansas City, Mo. and MBuy in Chicago. Brand USA is a public-private partnership that aims to bring more foreign tourists to the U.S.

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 18:27

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners. Attention, a social media shop that MDC acquired in 2009, will now be part of KBS. The specialist agency will keep its name and own profit and loss responsibilities, but now report to KBS CEO Lori Senecal.

Cool Summer Billboards Come With Removable Beach Towels and Flip-Flops

Submitted by Anonymous (not verified) on Fri, 03/07/2014 - 17:57

Wearable tech is so played out. The real future of wearables? Billboards! In this installment of "Things That Would Never Work in New York City, Because Eww," we travel to to the mystical land of New Zealand to find these clever advertisements from soft drink maker L&P. To remind people to "Hold on to summer," the ads literally give away summer gear. Some of the ads are draped with removable beach towels. Others have foam flip-flops that you can pry out and walk around in or scold your disobedient friends with. Try doing that with your smart watch.