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Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 16:02

A pregnant mother recently sent an email to CoorDown, Italy's national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was scared. "What kind of life will my child have?" she asked. Saatchi & Saatchi Italy took that email as the starting point for this wonderful new ad for World Down Syndrome Day, in which 15 people with Down syndrome respond to the future mom, giving her a better idea of what to expect—the joys and the challenges—when her son arrives. This is Saatchi's third year of working with CoorDown.

Arnold Wants You to Drive Around in His New Tank, Crushing Stuff for Charity

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 15:00

Arnold Schwarzenegger has finally achieved his lifelong dream. No, it's not becoming a champion weight lifter/action hero/governator. It's his dream of owning his own "f--king tank." Since it's only natural for a man who has been blowing things up since 1979 to want to pulverize things with his new toy, he's inviting you and a friend to join him.

Adweek's Top 5 Commercials of the Week: March 7-14

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 13:10

As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit with a video showing complete strangers kissing. Hey, it breaks the ice much faster than a handshake. Elsewhere among our top five spots of the week, Honey Maid took the Cheerios formula for supporting inclusivity and applied it to dads in a heartwarming ad and companion series of docu-videos.

The Government Is Enlisting Your Mother to Get You to Sign Up for Healthcare

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 13:08

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is very disappointed in you, young man/lady, especially if your names are Jonah Hill, Adam Levine, Alicia Keys or Jennifer Lopez and you don't have health insurance.

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 13:02

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around the lobby sipping soda through straws and pulling stupid faces, then quickly edited the footage into the background of a fake movie trailer. In the middle of the supposed preview, viewers suddenly saw themselves on the screen, ruining a perfectly cheesy sex scene with their odd expressions and obnoxious slurping sounds.

Olympic Skier Ted Ligety Chats With a Snowflake Depressed About Climate Change

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 12:38

Olympic skier Ted Ligety plays straight-man to a sullen, animated snowflake in this 90-second spot from Al Gore's Climate Reality Project. It's part of CRP's "I Am Pro Snow" campaign featuring winter sports stars. Ligety's side of the conversation was created from footage of the gold medalist chatting with a technician while shooting a segment for Warren Miller's documentary "Ticket to Ride." Copywriter Jim Heekin voices the snowflake, who's just not cool with global warming. "For me, 2013—not the best year," he says.

Kids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads

Submitted by Anonymous (not verified) on Fri, 03/14/2014 - 11:47

IDEA: Candy brings out the kid in everyone. It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like children but speaking like them, too—thanks to some expert lip-syncing of dialogue. The result is peculiar and hilarious and very much in line with the brand's spirit. "Tonally we always try to bring some infectious positivity to the brand with our work—always playful and a bit cheeky," said Laura Derbyshire, business director at Haribo agency Quiet Storm.

Mother London Makes Its Own 'First Kiss' Parody … With Dogs

Submitted by Anonymous (not verified) on Thu, 03/13/2014 - 19:31

The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs. Stranger dogs tend to get pretty intimate pretty quickly, and so all the hesitancy in the first half the video, I suppose, is the joke here. Before long, though, there are plenty of noses in butts and all is right with the world again. The original "First Kiss" video, by the way, has topped 40 million views since Monday.

TBWA\Chiat\Day L.A. Cuts 5% of Its Staff

Submitted by Anonymous (not verified) on Thu, 03/13/2014 - 18:50

The Playa del Rey, Calif. office of TBWA\Chiat\Day is laying off about 24 employees or roughly 5 percent of its total staff of 450, sources said. The downsizing comes after the Omnicom Group agency, once the Pepsi's brand lead agency in the U.S., saw its responsibilties shrink on the brand. The cut also comes after the office came up short in Wells Fargo's creative review, which sister shop won on Tuesday. A TBWA\C\D rep could not be reached for comment. The L.A.

Remember When Burger King Ads Were Insane? In New Zealand They Still Are

Submitted by Anonymous (not verified) on Thu, 03/13/2014 - 18:30

It's been years since Burger King's U.S. advertising was truly weird. You have to go back to the Crispin Porter + Bogusky stuff from the mid-2000s—in particular, the deeply troubling "Eat Like Snake" ad from 2006. Colenso BBDO, however, is keeping BK ads weird for the New Zealand market. Check out the three spots below from director Nick Ball, featuring the most unlikely BK patrons ever—Sir Roger Poppincock and Baron von Cravat, along with an elderly gent on oxygen and his young, pissed-off Russian bride.