Articles from AdWeek Advertising and branding

Advertising is under attack in Washington on a number of fronts. It’s accused of making kids fat, taking away our privacy, even making it easier for the government to spy on us.    But a proposal in Rep. Dave Camp’s tax reform package to limit the advertising tax deduction is the most threatening to the business. Knowing that all politics is local, the ad industry has broken out the economic impact of the ad tax revision by district and state to show lawmakers that the proposal will have real consequences back home.

To pack more wallop among the denim-and-leather set, Levi’s is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War II duffle bags. Saunders, ironically, could care less about mainstream fashion, preferring vintage felt hats and rustic jewelry. What Levi’s likes is her passion and the $165 one-of-a-kind tote bags she creates for her Forestbound brand using old, salvaged military fabrics.

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if your target consumers aren’t where they claim to be? Social ad platform 140 Proof, which uses people’s public social network activities such as their location, what they share and who they follow to target them with ads, did some research on the difference between people’s stated locations and their actual ones. Guess what? People aren’t always where they say they are.

If you've spent 3.14 seconds on Twitter or Facebook today, you probably know that it's March 14, or 3/14, or Pi Day.  Ah yes, Pi Day, celebrating a mathematical constant, a number with way too many decimal places, a number used to calculate the diameter, radius and circumference of a circle. It's also a number that seems to inspire brands to create a wide range of pi/pie-related social media updates.