Articles from AdWeek Advertising and branding

Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now they tell me. All those wasted years.) "Chi-Poat-Lay" is correct. Thanks, Chipotle! "Delicious however you say it" is the tagline. Hey, thanks again!

The National Park Service’s 100-year anniversary isn’t until 2016, but it's celebrating early by getting a facelift for its logo. It’s all part of a new campaign rolling out in the next two years called “Find Your Park,” meant to expose the national park system to millennials and multicultural communities.

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly, first-party data is unique.  Illustration: Aad Goudappel A marketer or publisher’s competitive advantage comes from its ability to uniquely predict and act on a consumer’s desire. Even though first-party data is unique, it’s limited in scale because there is always more to know about your customer or prospect than you alone can know.

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can include federal investigations, appearances by company execs before congressional committees, class-action lawsuits, and months of scathing headlines, all of which can precipitate a major loss of consumer trust.