New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets this June. The platform, called Connect, has already rolled out in several countries, and will launch in the U.S. in San Francisco and Washington D.C., in June.
Usually it's the young designers and copywriters who create awesomely creative new ways to apply for internships. This time, oddly enough, it's someone looking for a spot in account management. A young woman named Leah created a Lego-esque model of herself and sent it out to her "dream advertising agencies" as an internship application. "Build the perfect Account Service intern," announces the headline on her packet. The introduction letter goes on to describe her skills as a good listener, people person and multitasker.
"Do you have what it takes to be the Creative Director of the world's No. 1 adult website?" That's the ballsy challenge from Pornhub, which recently launched a contest to create work-safe ads for the adult video site. "Traditionally, porn has been a taboo subject—but the fact is, over 35 million people visit Pornhub.com every day," notes the challenge's creative brief. "How do we reach the next 35 million?
Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier this month, Omnicom’s OMD, the incumbent on the telecommunications giant’s media planning and buying business, was eliminated from the review which first publicly surfaced in January. Reps at those agencies and holding companies declined to comment.
Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that also counts Nicole Kidman, Kate Moss and Vanessa Paradis among its members.
If you're a cupcake lover, you live in New York City and you're a fan of machines that dispense things, we have good news for you. Sprinkles Cupcakes, a supplier of gourmet delectables to the elite, including Holly Madison, Mindy Kaling and even Santa Claus, is giving you what you need—a 24-hour cupcake ATM.
Whatever your politics, it's hard not to like a congressional candidate who opens her campaign ad with the line, "I grew up castrating hogs on an Iowa farm." Joni Ernst is a conservative Republican hoping to replace Iowa's retiring Democratic U.S. Sen. Tom Harkin. She's in a crowded field of GOP contenders for the spot, so it's no surprise that she'd go for an attention-grabbing ad.
Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today interact with hundreds of brands in infinitely different ways. And each touchpoint is not just a data point, it’s part of an interconnected story that is the total brand experience. But that story is not being told. Many brands myopically read chapters—versus full volumes—in reaching conclusions about brand interactions.
It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, companies are turning those page decorations into a participatory activity. Macy’s recently launched a banner ad campaign for clothing brand Maison Jules that doesn’t rely on static images and text. Its banner ads allow users to scratch and “peel” to reveal 12 different Parisian-themed outfits.
An outdoor ad campaign San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people texting behind the wheel along the 101 Freeway and posting them to a website, Texting While in Traffic, or TWIT for short.
