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A Candid Conversation With 5 Women Leaders of Advertising and Media

Submitted by Anonymous (not verified) on Mon, 03/31/2014 - 00:57

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities of work-life balance, stressed that unless a profound change in mind-set occurred at the highest levels of business and government, professional women are basically screwed. The stats bear it out.

Rodale’s Digital Strategist Discusses Plans for Video

Submitted by Anonymous (not verified) on Mon, 03/31/2014 - 00:47

Specs Who Beth Buehler New gig Svp of digital operations and strategy, Rodale Old gig Head of digital ventures, Getty Images Age 36 Your title, svp, digital operations and strategy, is a new position. Why was it created? Historically, Rodale had done a lot of digital initiatives in different areas. People were building products within each of the brands in a very siloed manner, but that wasn’t going to bring Rodale to the next level. So this was put together to create a unified approach.

As Companies Evolve, Women Will Lead the Way

Submitted by Anonymous (not verified) on Mon, 03/31/2014 - 00:47

Illustration: Denis Carrier I believe we’re reaching an inflection point when it comes to corporate diversity in this country, and specifically women’s equity at the top. Today, companies are moving from an institutional era to a human era, from competition to collaboration and from secrecy to transparency. Yet we expect these changes to be ushered in by leaders who look a lot like they did in the ’60s and ’70s. We see the need for “disruptive” leadership even as the number of women in C-suite jobs flatlines.

NPR Is Running Voice Recognition-Enabled Ads

Submitted by Anonymous (not verified) on Mon, 03/31/2014 - 00:45

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response rates that often fall well short of 1 percent. The futuristic promos quietly emerged late last year, as JetBlue and Toys “R” Us began employing them.

Jack in the Box Punked McDonald's With a Real Ronald Long Before Taco Bell Did

Submitted by Anonymous (not verified) on Sat, 03/29/2014 - 23:38

Taco Bell earned quite a few chuckles this week for using real people named Ronald McDonald in the first ads for its new breakfast menu—prompting McDonald's to respond that "imitation is the sincerest form of flattery." But was Taco Bell's campaign even more of an imitation than we thought? Turns out the "real Ronald McDonald" thing was done in 2002 by our other favorite clown and perennial underdog, Jack in the Box. "I think the Taco Bell Ronald McDonald campaign is an attention grabbing idea.

Here's a Perfect Illustration of How Fast 'Private' Photos Get Around

Submitted by Anonymous (not verified) on Sat, 03/29/2014 - 13:38

Here's a simple and clever way to show why it might be a bad idea to share that supposedly private photo. Brazilian agency Propeg recently submitted this to Ads of the World, though it's hard to be sure if or where it actually ran. "The Internet can't keep your secret," says the ad for SaferNet Brasil. "Keep your privacy offline." SaferNet is a nonprofit dedicated to fighting Internet crimes like identity theft and child pornography.

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad

Submitted by Anonymous (not verified) on Fri, 03/28/2014 - 18:54

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services. "The Call," a riveting 60-second spot that feels almost like a PSA, eschews actors and CGI, using footage of real firefighters and burning cars.

Ads From Deep YouTube: Undead Celebs, Guys Who Snort Their Own Facial Hair and More

Submitted by Anonymous (not verified) on Fri, 03/28/2014 - 16:44

Rugby-playing flight attendents. Celebrities you thought were dead. Money-conscious fake muppets. Men who snort the hair off their face. Eating ice cream off shoes. All totally normal, right? Welp, if this all sounds like an average day in your world, please email me personally, as I'll have what you're having. If not, our latest collection of ads from Deep YouTube below might satisfy your craving for weird. Without further ado—sit back, relax and relish your sanity.

3 Agencies Jockey for Cigna's Ad Account

Submitted by Anonymous (not verified) on Fri, 03/28/2014 - 16:10

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies in New York has helped manage the process. Cigna's media spending approached $35 million in 2012 and $23 million in the first nine months of last year, according to Kantar Media.