The only thing as hot as making old stuff look new these days is making new stuff look old. David Redon, an art director at Parisian agency Quai Des Orfèvres, has put his unique spin on vintage ads, cleverly inserting the stars of today into the ads of yesteryear.
Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage. At least, that's the premise of this long-form ad for NBC Sports' coverage of the hockey league as the playoffs approach. Kroll and his henchmen get up to predictably idiotic but entertaining antics. That includes, naturally, eating out of the trophy—first salad and then fondue. Kudos to them for keeping the meal balanced.
A new government study of e-cigarettes provides new ammunition for lawmakers looking to impose tighter regulations on the smoke-free product. In a report published today, the Center for Disease Control and Prevention found that the number of calls to poison centers involving e-cigarette liquids containing nicotine rose dramatically over the last four years, from one per month to 215 per month. More than half of the calls or 51.1 percent involved children 5 years and under; 42 percent involved people 20 years and older.
As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.
Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine. Riffing on the idea that Evian water makes your body feel youthful, the company first introduced us to its synchronized swimming "Water Babies" spot in 1998.
FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after a review in which other finalists included Grey, Cutwater and Butler, Shine, Stern & Partners, according to sources. Lowe Campbell Ewald did not defend. Media spending on the brand exceeded $25 million last year, according to Nielsen. A new campaign from FCB is expected to launch next year.
After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011. Created in partnership with crowdsourcing agency Victors & Spoils, the new work is quite a bit more straightforward than the faux charity ad that starred Timothy Hutton.
Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways for people to enjoy brands. "I like branded content when it's something that's true to the brand," Norville told Adweek. "Something that's endemic, that people will want to seek out. ... It's no longer an interruption but it's what people are gravitating towards.
There's a level of ironic beauty that occurs when the new age finds itself so insightfully injected into iconic works of art. Ukrainian artist Nastya Nudnik has done just that in a series titled "emoji-nation.
Gary Busey's at his manic, unhinged best in WongDoody's spot introducing the $99 Amazon Fire TV set-top box. Everyone's favorite gnarled, Oscar-nominated lunatic begins, "If you're like me, you like talkin' to things." The actor says hello to his pants and a lamp before thanking the fish for living in the sea. He rings a bell, and as the tone resonates, he vibrates his head and mugs for the camera. Classic Busey!
