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Here's How That Little Blue Ad Marker Should Appear in Mobile Ads

Submitted by Anonymous (not verified) on Mon, 04/07/2014 - 04:00

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile. The blue triangle-shape icon is the cornerstone of the DAA's ad choices program, a visual prompt that allows consumers to opt-out of behaviorally targeting advertising. In the past two years, DAA member advertisers have served up more than a trillion online ads with the icon.

6 Classic Adverts That Were Made By Their Songs [Video]

Submitted by Anonymous (not verified) on Mon, 04/07/2014 - 01:48

At some point in the history of advertising somebody realised that one of the best ways to sell an ad is to attach it to a song the target demographic already knows and loves. Or perhaps doesn't, but probably would if they heard it. And once this sorcery happens, you can never hear the song again without thinking of the ad.

Capitol Music’s Brand Partnership Director Talks About How Marketing and Music Are Changing

Submitted by Anonymous (not verified) on Mon, 04/07/2014 - 00:37

Specs Who Zoë Sonquist King New gig Director, brand partnerships, Capitol Music Group Old gig Account manager, Cimarron Group Age 31 Describe your role at Capitol. Our team does anything from product placement to music videos. We work with others inside the company to create content that surrounds artists, and we sell to brands to align with their objectives or help them develop music programs.

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

Submitted by Anonymous (not verified) on Mon, 04/07/2014 - 00:35

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This note’s for you.” A decade earlier, Young would have seen no need for such a song.

Five Musical Instruments You’d Die to Own

Submitted by Anonymous (not verified) on Mon, 04/07/2014 - 00:34

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year.) And while auction houses can be a bit hermetic, several are enjoying rock-star status in the media right now—by putting some world-famous musical instruments on the block. “We generally have to work hard to garner publicity,” said Darren Julien, founder of Julien’s Auctions. But not now. On May 17, the LA house will sell a 1962 Rickenbacker used by The Beatles.

N.Y. State Lottery Reviews Its Ad Business

Submitted by Anonymous (not verified) on Fri, 04/04/2014 - 21:38

Hey, you never know. Your agency could win creative responsibilities for the New York Lottery, which this month will issue request for proposal for its advertising business, the state gaming commission has confirmed. DDB in New York is the incumbent. The lottery's media spending approached $50 million last year, according to Nielsen.

You've Never Seen a Food Commercial Quite as Otherworldly as This One

Submitted by Anonymous (not verified) on Fri, 04/04/2014 - 19:14

"As we stand on the edge of possibility, we choose the path less traveled." Set to to the grandiose tune of Richard Strauss''s "Thus Spake Zarathustra," aka the theme from 2001: A Space Odyssey, this new Lurpak butter ad from Wieden + Kennedy London takes place in a world that looks like the love child of Stanley Kubrick and George Lucas.

Social Networks Are Kingdoms at War in Beautifully Crafted Game of Thrones Homage

Submitted by Anonymous (not verified) on Fri, 04/04/2014 - 18:18

If you love nerding out about social media almost as much as you love nerding out about Game of Thrones, then have I got the video for you. Social media management service HootSuite created the astoundingly well produced promotional clip below, called "A Game of Social Thrones" and crafted in the style of HBO's opening sequence for the fantasy epic, returning to TV this Sunday for its blood-drenched fourth season.

Stop-Motion Swans Are Rudely Interrupted in Refreshingly Frank Hotel Ad

Submitted by Anonymous (not verified) on Fri, 04/04/2014 - 18:04

Stop-motion artist PES, who's done a bunch of ads through the years, shot this amusing spot for the new citizenM Hotel in New York. It starts out all lovely-dovey, but doesn't quite end that way. The ad's title, "Swan Song," is apt. In 2013, PES's "Fresh Guacamole" was nominated for the Academy Award for Best Animated Short Film. It's the shortest film ever nominated for an Oscar.