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If You Can Sit Through This 7-Minute One Direction Perfume Ad, You're a Better Tween Than I

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 20:10

They pout, they preen, they shill. And more than likely, they score. The members of One Direction, boy band and global merchandising phenomenon, star in a new video that's not a total goof (not intentionally anyway) despite the presence of a fussy photographer named "Girolle." The short film, with its photo-shoot setup, hypes the singers' second perfume, called That Moment. Not a card-carrying member of the 1D fan club? Then watching the vignette might be as painful as gargling a cucumber and cedarwood-scented cologne.

J. Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 19:23

Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and the Wall Street Journal. Last August, freelance writer Jenni Avins penned an impassioned plea in New York magazine's The Cut blog, asking J. Crew to bring back its scoop back tank swimsuit.

Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What's Going On in It?

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 18:24

So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going on in it. I've watched it at least five times, and I'm still confused. I think it's kind of adorable and features the product in an unobtrusive way. And it's also a nice follow-up to last year's viral video from the brand. It opens with the main character, a good looking guy, catching the eyes of the other main character, a good looking girl. I get that part.

First Wine in a Box, Now Wine in a Can?

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 17:25

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion. McCann says it wanted to show clients "that we are constantly reinventing ourselves and looking for a fresh perspective." The creative concept began with a discussion about how the annually anticipated Beaujolais stains drinkers' teeth and lips purple.

Beats Music Uses Sound Headphone Marketing Strategies

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 15:58

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very crowded, with the likes of Spotify, Pandora and Rdio, to name a few, which is why many industry vets are scratching their heads, wondering how this platform, barely out of diapers, is so aggressively succeeding.

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them

Submitted by Anonymous (not verified) on Wed, 04/09/2014 - 15:45

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand is going even further, essentially saying every aspect of its industry is a scam.