Here's a pretty cool project from Mullen in Boston. The agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc.
After seven years overlooking Baltimore's Penn Station, the Smyth Jewelers billboard showing National Bohemian beer mascot Mr. Boh proposing to the Utz girl has to move. Turns out the dorks who own the billboard itself want to switch it over to a digital video display in May, so Smyth is trying to find a new home for its now-classic ad, which was put together by Owings Mills-based agency MGH.
Pwnmeal Extreme Gaming Oatmeal goes way beyond steel cut. This hot, lumpy cereal is EXTREME!!! Alas, the caffeinated glop won't be coming to breakfast aisles anytime soon. The "official porridge of e-sports," launched at last weekend's Pax East conference in Boston, is a satire of gamer marketing and culture cooked up by Digital Kitchen and the jokers at Cards Against Humanity, the party game for horrible people.
When Kevin Spacey appears on screen these days, you expect him to speak to camera in a South Carolina drawl, assess his chances at screwing over a rival, and perhaps even (spoiler alert) kill a person or two. He does none of those things in E*Trade's new campaign from Ogilvy & Mather, but does aim for an air of mystery in his role as a "talent scout" who can tell by looking at someone whether he or she is "Type E*"—the company's term for sophisticated, savvy, self-directed investors. This Spacey spot is the first in what will be a series, Ogilvy tells us.
Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex nut wrench in the cap, so you can fix your board after you've face-planted trying to land a sick trick that ended up all sketchy. It's perfect for skaters who could use a little extra hand during their next search
Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex nut wrench in the cap, so you can fix your board after you've face-planted trying to land a sick trick that ended up all sketchy. It's perfect for skaters who could use a little extra hand during their next search
IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With the help of Ogilvy & Mather, IBM created a stunning series of 62 different commercials, and ran each of them once during the golf tournament, which wrapped up Sunday.
Radio isn’t dead: It just wasn’t advertised correctly, according to Clear Channel Communications CEO Bob Pittman. “I think radio did a very poor job of marketing itself, and everybody started talking all about the shiny new things,” the MTV creator said to Adweek. “Instead of radio saying, ‘Those are great, those are wonderful.
