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Mindshare Clients Get Interested in Weather Co.'s Data

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 21:01

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and others will be able to access the media company's WeatherFX data platform via a partnership with WPP Group's Mindshare. The partnership is non-exclusive, meaning that Weather can strike similar deals with other media agencies. Also, no money is changing hands, though Weather hopes that Mindshare will be more inclined to buy ads on its website, TV channel and mobile apps.

Fidelity Launches Creative Search

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 20:23

Fidelity Investments—an Arnold client since 2001—is launching a review of its creative business, according to sources. Arnold handles broadcast advertising for Fidelity with other ads produced in-house or by smaller agency partners. Accounts revenue is estimated at $3-4 million. All told, Fidelity spent nearly $218 million in media last year, down slightly from about $223 million in 2012, according to Kantar Media. Fidelity is the fourth Arnold account to go into review since last year.

Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 20:02

Can't afford that furniture, those appliances or those electronics? Sure you can. Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams. The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means.

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 18:50

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th birthday by putting the spotlight on humans born around the same time. Not all of them are centenarians, but many of them are. (The rest mostly seem to be sprightly 90-somethings.) And they're here to dispense some hard-won wisdom about what they've learned in a century on this earth. And they dispense it with humor, style and not a little defiance.

Seattle's Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 15:53

Imitation is the sincerest form of fla—rather, great minds think alike.  Seattle's Best Coffee's new spot features various dudes who happen to be named Duncan proclaiming their love for the Starbucks-owned brand.  What's interesting here is that this video was published two whole days before Taco Bell's somewhat viral "Real Ronald" ads featuring guys named Ronald McDonald.  According to the coffee company's

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 15:17

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video of cute dogs being cute, which attempts to leverage YouTube's revenue sharing model to raise money for dog charity … as if you needed another reason to watch dachshunds eating hot dogs.

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic

Submitted by Anonymous (not verified) on Thu, 04/17/2014 - 14:15

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the Atlantic. That's the Atlantic freaking Ocean! Shit, I get tired and cranky paddling an inflatable seahorsie around a swimming pool. They were both 21 when the trip began; Jamie turned 22 on the way. "2 Boys in a Boat," a brief documentary from Grey London and Duracell, which sponsored the voyage, vividly captures the harrowing 54-day journey.