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Meet the Woman Who Downsized Her Life to 84 Square Feet and 305 Possessions

Submitted by Anonymous (not verified) on Wed, 04/23/2014 - 13:54

84 square feet, 305 possessions. The New York Times uses that tally in a Home & Garden story to sum up the day-to-day existence of Dee Williams of Olympia, Wash. Williams, 51, runs Portland Alternative Dwellings, which builds small houses for people seeking to simplify their lives. That issue is literally close to her heart. Williams began downsizing after suffering a heart attack a decade ago.

Neymar Takes On Ken Block in Soccer-Racing Battle of 'Footkhana'

Submitted by Anonymous (not verified) on Wed, 04/23/2014 - 13:24

You've probably never wondered whether Ken Block is better at playing soccer in a car than Neymar is at playing soccer not in a car. Yet, in the run-up to the World Cup in June, Castrol presents Footkhana—a mashup of football (aka, soccer) and gymkhana (aka, course-based stunt driving). In other words, you get to watch the racing star spin donuts around the soccer player while the soccer player juggles the ball. Then you get to see how the two pare up against each other in a shootout.

Pitney Bowes Names DigitasLBi its Digital Agency

Submitted by Anonymous (not verified) on Tue, 04/22/2014 - 21:19

Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships. Where it has worked with tens of agencies, the Stamford, Conn.-based company plans to continue restructuring its marketing agency partnerships throughout the year, according to Bill Borrelle, Pitney Bowes' svp of brand strategy and integrated marketing communications.

1973 Personals Ad Reminds You Trolling Was a Thing Even in 1973

Submitted by Anonymous (not verified) on Tue, 04/22/2014 - 19:33

Ahh, the good old days, when men were men, women were women, the Internet didn't exist and one had to troll at a much slower pace. According to this personals ad from 1973, found by a Redditor, there was still plenty of shenanigans happening in the hot social media of the day—aka, the newspaper. These days, of course, men still troll their partners via newspaper personals.

6 Buzziest Pro- and Anti-Obamacare Marketing Moments

Submitted by Anonymous (not verified) on Tue, 04/22/2014 - 19:14

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several months. Mountain View, Calif.-based GetInsured sells healthcare packages for Obamacare-era providers like Oscar as well as longstanding names such as Humana, Anthem, Aetna and Coventry.

Ad of the Day: Axe Helps a Guy Get the Girl He's Chased for All of Human History

Submitted by Anonymous (not verified) on Tue, 04/22/2014 - 18:36

Axe is growing up. Well, sort of. In an attempt to shed its image as the preferred scent of horny, pubescent boys, the Unilever brand has been moving away from its time-honored (and not-so-subtly sexist) "Axe will get you laid" messaging in favor of a more mature approach, which pretty much translates to "Axe will get you laid, but tastefully!" The "new" Axe was introduced to American audiences in the "Make love.

Pizza Cake? Pizza Mints? Chain's Kickstarter-esque Campaign Brings Fan Picks to Life

Submitted by Anonymous (not verified) on Tue, 04/22/2014 - 16:56

America might be the global king of excessive consumption, but Canada's Boston Pizza is putting up a good fight with its Pizza Game Changers. Basically, it's a crowdsourced voting campaign that pledges, "if you like it, we'll make it,” which is dangerous phrasing among pizza enthusiasts. So far, the chain has made pizza tacos, pizza mints (which sound disgusting) and a gas-powered pizza cutter (which sounds awesome).