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Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on Wednesday night—based on a fan's tweet about an evil Abraham Lincoln clone. "They clone Abe Lincoln's DNA and name the clone president for life...except there's one problem: the clone is evil," Dennis Lazar, aka @awsommovieideas, wrote as his winning submission to the brewer's #15secondpremiere contest, which asked for fans' their wildest movie ideas.

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in 2013, three times more than it invested in 2012, according to a Cellular News report. Of course, Samsung has a vast portfolio of products that range from cell phones and digital cameras to PCs, laptops, tablets, printers, televisions and appliances.

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale and marketing of e-cigarettes to minors. Though the FDA stopped short of banning advertising, it does propose to prohibit sales to minors, halt the distribution of free samples and require health warnings and ingredients labels. Following a 75-day comment period, the FDA will finalize the rules.

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change isn’t typically the main goal of an ad agency—for most shops, it’s moving the needle for clients. Then there is the rare agency whose mission is inspiring people to do good.