Articles from AdWeek Advertising and branding

Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist.

WPP Group’s reported revenue, affected by the strength of the U.K. pound, rose 1.5 percent to $4.3 billion in the first quarter. Like-for-like growth, eliminating the impact of currency, climbed 7 percent in the period.

Opposites attract, except when they don't, in this week's best commercials. Castrol brought Neymar and Ken Block together for an entertaining soccer-gymhkana mashup, while HBO Go shone a light on a more awkward pairing—parents and teenagers who watch racy TV together. And Wonder Bread in Canada combined animation and voiceover in a charming way that was as natural as peanut butter and jelly. We also saw Apple channel the Pixies and Axe tell an epic story of love through the ages. Take a look at our picks below, and help us decide which commercial was the best of the week.

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be adopted, has announced new leadership.    Tom Benton was named interim CEO and COO and Jane Berzan was named interim president. The duo succeeds Linda Woolley, who has served as president and CEO since Jan. 2013. For the past 18 months, Benton was DMA's COO, credited with developing the group's strategic plan.