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AKQA's Wieynk Is Latest Hire by Publicis Global Chief

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 17:47

Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets. The latest to join those ranks is Guy Wieynk, a 16-year veteran of AKQA, who is being named to the new position of chief of Publicis’ group operations in the U.K. group and the Nordics. Wieynk, most recently vp of international at the digital agency, has helped build AKQA's global presence.

Ad of the Day: Greenpeace Imagines a Brave New World With Robot Honeybees

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 16:50

This gorgeously realized two-minute Greenpeace film posits a near future where honeybees, currently threatened by colony collapse, are replaced by robotic simulacra that pollinate fields and keep our ecosystem in balance. OMG, these robot bees will kill us all! That's more or less the response this video, from animation studio Woodblock and director Polynoid, is designed to evoke, even though it merrily buzzes along without a single bee attack. In fact, the imagery and narration are sunny and reassuring.

Pantene Philippines Takes Its Battle for Gender Equality to Facebook

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 14:10

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has been running strong ever since. In the Philippines, where patriarchy is still certainly the norm, Pantene is using social media to continue to challenge the status quo. The Facebook page hardly looks like most brand pages.

UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 11:31

Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an air-purifying billboard designed to mitigate the environmental damage the school causes as it builds a new campus.

Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 02:38

Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these aren't just your run-of-the-mill video games.

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 01:56

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about how to maintain a consistent artistic voice that can be heard above the roar of the crowd.

How the Fist Bump Became Mainstream Enough for an Insurance Company

Submitted by Anonymous (not verified) on Thu, 05/01/2014 - 01:56

There’s no agreement as to where the gesture originated. Some say on the basketball courts in the 1970s. Some point to the Wonder Twins. Others say the boxing ring where padded gloves made a handshake impossible. But however it got started, the fist bump (also known as “bones,” “dap,” “dogg,” “power five,” “quarter pounder,” “bust,” “box,” “bro fists,” “respect knuckles” or simply “knucks”) has achieved the status of cultural ubiquity.

Nissan's Self-Cleaning Car Goes Viral

Submitted by Anonymous (not verified) on Wed, 04/30/2014 - 22:44

Car manufacturers constantly boast about their technological advances, but Nissan is saying it can give customers what they really want: Self-cleaning cars. Say goodbye to desperate "wash me" pleas written in layers of stagnant dust. If you can believe your eyes, the Japanese brand’s futuristic paint allegedly repels snow, sleet, rain, mud and everything else Mother Nature can throw at it.