Articles from AdWeek Advertising and branding

Turns out, folks like a bit of Photoshopping.

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it feel like a new season. Bright colors, bouncy music and smiling faces characterize the New York agency’s first TV ad for the brand, which Nestlé unveiled a year ago, albeit under the prefix of Dreyer’s on the West Coast and Edy’s in the rest of the U.S.

Hearing sarcastic web-design appraisals delivered in dulcet, Siri-esque tones is everyone's idea of big fun. So Ryan McLeod, Grant MacLennan and David Park from Equator, a digital agency in Glasgow, Scotland, created Critique That Shit. It's a bonnie time waster! Type in a URL and get a none-too-serious (read: totally random) site critique. Its judgment of AdFreak: "I am crying like a little sissy girl, but they are tears of utter joy.

Based on how often you hear them mentioned, you’d think drones were so commonplace you wouldn’t be able to throw a rock without knocking one or two out of the sky. Illustration: Chris Danger But for all their buzz, drones are still barely on the cusp of going mainstream, due not so much to rarity as to a regulatory lockdown. Now, however, federal oversight of commercial drones has come into question, and as always, marketers are first into the breach to help a new technology take off.