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Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach

Submitted by Anonymous (not verified) on Tue, 05/06/2014 - 11:14

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that basically provides you with a LoJack for your child. Titled "Sun Band," the combination print-and-mobile execution lets you pop a bracelet out of the magazine ad, wrap it around your child's arm, download an app, sync them and set a perimeter. If your kid wanders outside the safe zone, an alarm sounds, so you can go chasing after him or her.

This Chaotic, Hypnotic Autism PSA Is Truly (and Literally) Sensational

Submitted by Anonymous (not verified) on Tue, 05/06/2014 - 10:54

IDEA: The world that people with autism inhabit isn't just indescribable; in many ways it's unknowable. But one symptom many people on the spectrum experience—sensory sensitivity—can be illustrated, or at least approximated, on film. British admen Kit Dayaram and Steve Cope settled on that topic after deciding to collaborate, and produced a powerful spot for the National Autistic Society that shows how sights and sounds can overwhelm someone with sensory abnormalities.

Imagine: A Cologne for Your Car

Submitted by Anonymous (not verified) on Tue, 05/06/2014 - 10:02

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the occasion also carried a whiff of what might be the latest aroma trend: scents for our cars to wear. Ford partnered with ScentAir, a leading manufacturer of diffusers that perfume the air of retail spaces.

These Companies Are Bringing Fashion to Your Doorstep

Submitted by Anonymous (not verified) on Tue, 05/06/2014 - 09:50

Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep. Review sites and Pinterest pages devoted to the trend have popped up and retail giants like Target are jumping in. Why is this catching fire now?

Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day

Submitted by Anonymous (not verified) on Mon, 05/05/2014 - 23:48

Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.  DigitasLBi created a digital program on Fox's website so that fans could complete missions, similar to those in the show, throughout its 10-week, 12-episode run and unlock special videos.

Pom Wonderful Wrote This Inspired Letter to John Oliver After He Called It 'Dog Juice'

Submitted by Anonymous (not verified) on Mon, 05/05/2014 - 20:53

John Oliver clearly wasn't out to make marketing friends when his show Last Week Tonight debuted on HBO last month. In addition to bashing the Cover Oregon ads by Portland agency North, Oliver also dismissed Pom Wonderful as snake oil and suggested putting stickers on Pom's juice bottles saying it contains dogs. While North replied with a vehemently defensive blog post, the pomegranate juice maker took a different route.

Mary Moudry Opens S.F. Office for Consultants R3:JLB

Submitted by Anonymous (not verified) on Mon, 05/05/2014 - 18:53

R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's R3:JLB unit. Mary Moudry Moudry, who becomes a senior R3 consultant, left the Omnicom agency in January. She opened DDB’s S.F. office in 1996 and served as managing director before she was named president and chief executive in 2003, handling global marketers like The Clorox Co., ConAgra Foods and Johnson & Johnson. Previously Moudry served on the account side at FCB S.F.

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm

Submitted by Anonymous (not verified) on Mon, 05/05/2014 - 18:33

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on Twitter to get her a prosthesis. The effort led them to contact The Buried Life, the troupe of young guys who built a bucket-list-themed media franchise, including a couple of seasons of an MTV show and a book.