Articles from AdWeek Advertising and branding

Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot that builds up to an amazing aqua-dunk. In the making-of clip, executive producer Rob Steiner sums up the challenge: "It's a one-shot ad—30 seconds. We've got two cranes, 12 players—four pros—all of whom have to be synchronized and choreographed perfectly.

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over any kind of paid placement—and the vast majority of those surveyed said the experience of someone they knew directly led to a purchase decision.

The International Women's Media Foundation (IWMF) has joined a growing boycott of the Beverly Hills Hotel, pulling its Courage in Journalism Awards ceremony from the venue only nine days before it takes place.

We've written before about artist Luke Jerram's ambitious plan to turn a Bristol street into a giant waterslide, but now he's gone ahead and done it. Jerram's waterslide ended up being 300 feet long, and any locals who managed to get tickets for the slide were allowed to use it. A whopping 96,000 people applied, but only 360 were selected at random to participate. Comparisons to the golden tickets from Charlie and the Chocolate Factory were made, and they're not wrong.