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A+E Nets' New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps

Submitted by Anonymous (not verified) on Mon, 05/12/2014 - 10:22

Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos, Epic Meal Time. After all, its wheels are made of Rice Krispies treats, it has a working barbecue in the trunk, and the exterior is dotted with food pairings as incongruous as cupcakes and fried chicken.

Van Damme's 'Epic Split' for Volvo Trucks Tops The One Show

Submitted by Anonymous (not verified) on Sat, 05/10/2014 - 01:24

The coveted Best of Show prize at The One Show tonight came down to a split decision—an "Epic Split" decision. "The Epic Split," the two-minute online spot starring Jean-Claude Van Damme doing the splits between two Volvo Trucks reversing at high speed to the sounds of Enya music, took the top prize for Swedish advertising agency Forsman & Bodenfors.

Fait Accompli: How the Publicis-Omnicom Merger Died

Submitted by Anonymous (not verified) on Fri, 05/09/2014 - 22:23

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was quick to say that it could belong to the Omnicom chief. That “joke,” as Lévy later called it, led to a proposal to combine advertising’s second- and third-largest players to create a $24 billion colossus to unseat leader WPP, creating unprecedented industry scale.

Olson Wins Bissell's Creative, Media and Digital Business

Submitted by Anonymous (not verified) on Fri, 05/09/2014 - 19:51

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media).

Fun Prank or Abuse of Power? Cops Pull Over Drivers to Give Them Ice Cream

Submitted by Anonymous (not verified) on Fri, 05/09/2014 - 17:40

Their intentions were good, but this ad about real police stopping motorists to give them free ice cream has left some critics saying the feel-good attempt is little more than a corporate-sponsored abuse of power. Opinions are clearly mixed on the commercial for Unilever-owned Wall's Ice Cream, known in America under brand names like Eskimo and Good Humor. With 500,000 views and 1,266 thumbs-up votes (compared to just 96 thumbs down) on YouTube, the spot seems to be a winner. But the video's comments are awash in negative feedback.

Bad Grammar Are Bad for Branding

Submitted by Anonymous (not verified) on Fri, 05/09/2014 - 17:09

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online or on the packaging, brands seem to be forgetting the spelling and grammar we all supposedly learned in grade school. A few weeks ago, for example, U.K.

Study Shows Prevalence of Consumer 'Webrooming'

Submitted by Anonymous (not verified) on Fri, 05/09/2014 - 14:55

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on consumer payment solutions, has melded together information from several research reports and surveys to show the prominence of a counter trend: webrooming. Showrooming describes consumers who price shop online after visiting physical stores. Webrooming refers to the process of researching products online and then visiting a store to make a purchase.

GE Travels the World to Show the Very Human Side of Its Cutting-Edge Tech

Submitted by Anonymous (not verified) on Fri, 05/09/2014 - 14:53

GE generally does a good job of telling stories around technology that's diverse and specialized. A new collection of two-minute spots from BBDO New York is no exception. There are three videos in the series so far, all beautifully shot and edited. One introduces a jet-skiing Japanese doctor who uses the brand's portable medical equipment to tend to patients on the country's islands. A second interviews the inhabitants of another island halfway around the world, in Scotland, that gets power from underwater turbines made by GE.