Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the male crotch is actually the key to click-through gold?
Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into billboards for the 24-hour supermarket chain. The campaign from Ogilvy paid local merchants to post messages on their metal gates, including "The butcher is asleep.
Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre. Something similar, though perhaps not as obvious to the average viewer, happens in this ad from Free People clothing, and it has many trained dancers in an uproar. The spot and the print ads all feature a model in beautiful Free People clothing and pointe shoes, but it's painfully obvious she's not an experienced dancer. Dancers do not go on pointe without having extensive training—and frankly, really strong ankles.
Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water?
In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised these sylvan preserves for furnishing Americans “with the purest scents of nature.” For the record, the sprayable versions of these scents are made with stuff like trideceth-9, dipropylene glycol and other stuff that doesn’t exactly remind one of the great outdoors.
In spite of being constantly worried about online security in the wake of numerous data hacks and security breaches among top Web companies and retailers, market research firm Toluna found that people still don’t really understand online privacy and data security.
If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you.
Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business. The appointment follows Sharp's decision to name Minneapolis-based Olson as its lead agency, responsible for handling creative, digital and design work.
This morning, Shutterfly, a photo/card printing website, sent out a mass email congratulating tons of people on their newborn babies. Which would be incredibly thoughtful, had many of the recipients actually given birth. The error blew up on Twitter, as well as on Shutterfly's Facebook page. For many recipients, it was just a humorous gaffe.
H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while Interpublic's UM won those media responsibilities for Heinz in the U.S. and in Canada, sources said. Dentsu Aegis was the incumbent in most of the overseas regions while Cramer-Krasselt has handled U.S. media and creative duties. (Creative was not part of the current review process.) Global media spending for Heinz could not immediately be determined.
