1. AdWeek Advertising and branding
  2. View items

Articles from AdWeek Advertising and branding

Primary tabs

Publicis Groupe Joins NYC Media Lab

Submitted by Anonymous (not verified) on Fri, 05/16/2014 - 11:55

Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi. The Lab connects companies seeking to advance new media technologies with university labs, programs and talent in New York. It was launched in 2010 by the New York City Economic Development Corp., New York University and Columbia University.

Quirky Re/Max Ads Suggest Your Dream Home Isn't What You Think

Submitted by Anonymous (not verified) on Thu, 05/15/2014 - 19:07

Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky. Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager people looking for their dream homes and Re/Max agents guiding them to something even better—though in a different way—than what they'd imagined.

Airbnb Entices Travelers to See the World Through a New Kind of Window

Submitted by Anonymous (not verified) on Thu, 05/15/2014 - 18:56

In its latest ad from Pereira & O'Dell, Airbnb offers you something you can't get at the average hotel: someone else's view of the world.  "I want you to feel at home here," says the narrator of the worldly spot, which peers through windows and from balconies in an artful approach highlighting Airbnb's role as a sort of peer-to-peer room rental service.

How'd They Do That? Remarkable British Ad Goes in Utero to 'Film' an Unborn Baby

Submitted by Anonymous (not verified) on Thu, 05/15/2014 - 18:27

If you happened to catch this PSA on television in Britain this month, you might be left wondering if it is—could it somehow possibly be?—real footage. And that's the point. The spot, from Grey London, shows an unborn baby drifting around inside the womb in what is surely the most real-seeming in-utero footage ever. It is, however, all CGI.

MediaCom Unit Turns Past Relationship Into New Account

Submitted by Anonymous (not verified) on Thu, 05/15/2014 - 17:39

A past relationship has turned into new business for a unit of WPP Group's MediaCom. The unit, Beyond Borders, is now handling media planning and buying responsibilities on job site Indeed.com. The assignment is new, as the site previously advertised mostly via paid search. As such, Indeed hasn't employed a media agency before. The site, which reaches 50 countries, just launched its first global campaign, with ads rolling out in the U.K. first and in the U.S.

French Dad Hates His Family but Loves Football in Citröen's New Ad

Submitted by Anonymous (not verified) on Thu, 05/15/2014 - 17:21

When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and maybe get a friggin' haircut, ya big hippie.  This delightfully absurd spot from French automaker Citröen and agency Les Gaulois opens with a groggy, unkempt man waking up from what appears to be a pretty satisfying Rip Van Winkle-ish snooze.

Ad of the Day: A.1. Gets Saucy as It Begins Seeing Other Foods on Facebook

Submitted by Anonymous (not verified) on Thu, 05/15/2014 - 16:44

It's been monogamous for decades. But now, A.1. Sauce wants to get around with all kinds of foods. And that means toying with the tender emotions of steak, its first love. The condiment brand is officially dropping the word "Steak" from its label after 50 years, and has created this chuckle-worthy video recapping the story of their relationship, as told through Facebook personas for each.