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What Type of Agency Will Own Social Media Marketing?

Submitted by Anonymous (not verified) on Fri, 05/23/2014 - 10:00

Bissell chief marketing officer Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That's one reason why Bissell this month decided to consolidate its creative and media business at a single shop: Olson. Still, the broader industry question of what type of agency owns social media marketing—traditional creative? digital? public relations? media?—remains.

Shatner Negotiates a Role as First Online College Commencement Speaker

Submitted by Anonymous (not verified) on Fri, 05/23/2014 - 02:55

Red alert! William Shatner is back as Priceline's Negotiator, delivering the first "online commencement speech for online universities" in this spot from Butler, Shine, Stern & Partners. "Your diploma isn't just some PDF that you print out and frame," Shatner says, sporting a tasseled cap and hamming it up in his signature style for nearly two minutes.

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace

Submitted by Anonymous (not verified) on Thu, 05/22/2014 - 18:56

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands in peace to watch the Champions League final between Real Madrid and Atlético de Madrid. Women's shoes will be available for up to 50 percent off at Shoestock stores. Wieden + Kennedy São Paulo came up with the idea, which Heineken in a press release said "is entirely good-natured and will generate conversation." Both are surely true.

Ad of the Day: Turkish Airlines Lands One of the Year's Loveliest Commercials

Submitted by Anonymous (not verified) on Thu, 05/22/2014 - 17:41

Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi. But the brand shows its versatility with this gorgeous new spot from Lowe Istanbul—almost the polar opposite of those celebrity ads. The new two-minute commercial is grand in its own way, but with a much more intimate story, deftly told. It's about a group of kids in a small Anatolian village in the Turkish countryside whose dream is to have a plane land literally in their backyard.

IPG CEO Michael Roth Defends His Pay

Submitted by Anonymous (not verified) on Thu, 05/22/2014 - 17:18

Interpublic Group CEO Michael Roth today defended his compensation as mid-tier compared to his competitors. Roth, speaking at IPG's annual shareholder meeting in New York, received $11.7 million in salary, stock, stock options, incentives and benefits last year. A shareholder questioned if that was excessive, given that the company failed to reach its own operating margin target of at least 10 percent.

McDonald's Unveils the Simplest Ads It's Ever Made

Submitted by Anonymous (not verified) on Thu, 05/22/2014 - 13:46

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.) Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual product, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, with a tiny Golden Arches appearing next to the products.

The Truth Comes Out: Omnicom-Publicis Merger Was Actually a Zany Agency Prank

Submitted by Anonymous (not verified) on Thu, 05/22/2014 - 13:28

In the weeks since Omnicom and Publicis' megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: it was all another agency's elaborate marketing stunt. In an entertaining parody case study, Fred & Farid Group takes full credit for the "Omnipub" merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.

This Content Marketer Also Produces Documentaries

Submitted by Anonymous (not verified) on Thu, 05/22/2014 - 01:29

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production; Mark Anderson, chief experiential officer, Omelet to Go; Sean McNamara, chief strategy officer What Branding and marketing content firm Where Culver City, Calif.