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How Savvy Brands Steal the Competition's Audience

Submitted by Anonymous (not verified) on Wed, 05/28/2014 - 02:44

If you work in advertising, you know that it’s harder than ever to capture the attention—let alone win the affection—of your desired audience. Your competition faces the same challenges, but if they have deeper pockets it can seem like an insurmountable advantage. A more evolved approach to advertising budgets is one that allows you to capitalize on the hard work of your competitors, take advantage of their overexposed campaigns and ultimately reach the same audience, even if you can’t afford a prime television spot.

Waterproofing Spray's Ad Is So Intentionally Cheesy, People Think It's Fake

Submitted by Anonymous (not verified) on Tue, 05/27/2014 - 20:16

We see tons of ad parodies that look convincing enough to be real, so Liquipel decided to take the opposite approach with a real ad made so over-the-top it almost feels like a parody. Just to make sure you know the zany theatrics of Liquipel's infomercial are tongue-in-cheek, the ad even includes the on-screen notice, "Yes!

ESPN Celebrates the Weird, Wonderful Time Warp That Happens During the World Cup

Submitted by Anonymous (not verified) on Tue, 05/27/2014 - 19:52

We're only 16 days away from the start of the World Cup. And ESPN—which will present all 64 matches of the quadrennial tournament across the ESPN, ESPN2 and ABC networks—released its latest teaser commercial on Tuesday, this one devoted to the time warp that happens for viewers around the world every four years. The spot, by Wieden + Kennedy in New York, feels like the beginning of an action movie, where the team is getting together before a big heist—except here, we're seeing how different people around the world are getting ready for the World Cup.

Sunseeker Yachts Shifts Its Digital Business

Submitted by Anonymous (not verified) on Tue, 05/27/2014 - 17:39

Another luxury travel brand has hired an agency to lead global digital marketing. TBWA\Chiat\Day in New York will create digital ads and redesign the websites for Sunseeker yachts and its associated companies. Account revenue is estimated at more than $1 million. The Omnicom Group agency landed the business after a review in which there were a handful of other finalists. The identities of the other contenders could not be ascertained.

Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup

Submitted by Anonymous (not verified) on Tue, 05/27/2014 - 16:13

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel Messi, a top Adidas endorser, is having a bad dream. Or is it a good one? Competitors like Brazil's Dani Alves and Uruguay's Luis Suarez are up late drilling. Fans are taunting. Reporters are thronging. Even the horses carrying riot police are shuffling nervously, as crowds go wild.

Gym Ad Kindly Reminds Kanye That He Married a Shallow Short-Timer

Submitted by Anonymous (not verified) on Tue, 05/27/2014 - 16:09

An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms.  New York Sports Clubs ran the ad above in today's New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West.  In case you haven't adequately been keeping up with the Kardashians, the ad references Kim's brief but zealously overhyped 2011 marriage to NBA player Kris Humphries.

Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven's Mustache Straws

Submitted by Anonymous (not verified) on Tue, 05/27/2014 - 15:01

7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, and a full $2.99 for the Mason jar (though you get your first Slurpee free). The four stache styles include a British upper-lip, a hirsute handlebar, a Ron Swanson special, and the Hulk Hogan. The entire promotion seems perfectly geared for social sharing with Instagram and Facebook. You should expect to see more of these sort of photo-friendly promotions tailor-made for the selfie crowd.