Articles from AdWeek Advertising and branding

Who says print is dead? Maybe it's just on an extended bathroom break. Mexican free newspaper Mas Por Mas recently rigged paper towel dispensers in select corporate, mall and cinema toilets around Mexico City with WiFi printers. When patrons reached for towels, the machines spat out real-time breaking news from Mas Por Mas on each sheet. First we had TP tweets, now this. We are truly living in a golden age.

German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from the mouths of the consumers in the ad below, not ours.

Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a slick short film shot entirely on the iPhones and edited on iPad Airs that come standard in the backseat of the $300,000 Bentley Mulsanne. The goal was, of course, not to celebrate affordable efficiency.

IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing takeaway from "Bug Wisdom," a comical new online campaign for the pest control company from The Richards Group. Eight videos show bugs doing bug-like things—munching on leaves, crawling on twigs, sucking your blood—with amusingly exaggerated sounds. At the end of each, a pleasing aphorism appears on screen, ascribing meaning to what we've seen.