Articles from AdWeek Advertising and branding

Interacting with a favorite sports team on social media during a game can be almost as exciting as being there in person. But what about when the season ends, and there's nothing more to live-tweet? Well, your team is still there and sharing socially—and in the case of hockey's Tampa Bay Lightning, looking for any possibly reason to keep fans engaged.

Havas Worldwide has installed a new president atop its Chicago office but he's a familiar face at the agency. Paul Marobella has been group president of Havas Chicago Group, a collection of four specialty shops, since August 2012. He's also chief digital officer for Chicago. Now, he'll also lead the core ad agency, as current co-presidents Jason Peterson and Joy Schwartz shift to other roles. Schwartz is taking on the new North American position of president of performance marketing.

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these four spots from Hill Holliday seem like pretty standard daytime TV fare: A mom waxes light and cheeky on her favorite dish washer, refrigerator, washing machine and oven. But taken together, they paint a rather bleak portrait, like a cross between FX's Louie and Ibsen's Hedda Gabler. In one, she praises the speed of her LG washing machine before quickly noting: "My husband's fast. Too fast.

Coca Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl and lets go of a red balloon he's carrying, so he can catch the Coca-Cola she drops, because what better way to charm in a Coke commercial than to save a Coke.