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Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 16:26

Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles. Created by agency Artplan, the device consists of a platform on two hemispheres that pivot to compensate for any tilting caused by turning, riding on a hill or hitting a speed bump.

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 14:45

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to a Photoshop contest that would drop the much-maligned mascot into horror movie posters.  While tapping into the obvious unease over this character (who's been used internationally for a w

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 14:21

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position that promised endless work and zero pay—and when they objected, they were reminded that moms do it every day. By and large, people fell in love with the spot. (The YouTube video has more than 20 million views.) But if there was one quiet yet constant (and frankly, annoying) criticism from certain circles, it was this: What about Dad? He has a tough job, too.

Matt Eastwood Becomes Global Creative Chief at JWT

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 14:20

For the first time since Craig Davis, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT. He's expected to start in mid-July and will report to global CEO Gustavo Martinez. At DDB, Eastwood led the development of campaigns such as "Yeah, that kind of rich" for the New York Lottery and last year's "Hashtag Killer" for Water is Life.

Topless Sports Illustrated Cover Recreated With Curvy Models

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 13:43

Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal, and Lily Alridge, they used plus-sized models.   The tagline is "Sexy at Every Curve," and the site says it's goal was to "highlight the beauty in all women." The catalog photos, featuring plus-sized models and a plus-sized blogger, are incredible.

Brands Take Aim at Hispanic World Cup Fans

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 09:59

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers aren’t shying away. If anything, they’re introducing themselves to a global audience, notably Hispanic fans. Ahead of the 31-day sports spectacle, which starts on June 12, Spanish-language broadcaster Univision has seen a doubling of digital ad spend on its properties compared to the last World Cup. On the homepage of the U.S.

Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1

Submitted by Anonymous (not verified) on Tue, 06/03/2014 - 01:59

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continued its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next 50,000 people who follow @Newcastle "the princely sum of $1." To take the brewer up on this, visit follownewcastleontwitter.com. This is all in the name of transparency.

Kargo, Moat Serve Mobile Video Metrics

Submitted by Anonymous (not verified) on Mon, 06/02/2014 - 21:15

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s vp of marketing and sales, said.