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Crispin Porter + Bogusky Acquires The House Worldwide

Submitted by Anonymous (not verified) on Thu, 06/05/2014 - 15:36

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide CCO Richard Pinder.  Pinder has been named the agency's CEO of U.K. and international, a new role at CP+B. He'll help build up CP+B's global network outside of the U.S., working closely with the agency's management teams in its Scandinavian and Latin American offices.

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Submitted by Anonymous (not verified) on Thu, 06/05/2014 - 13:17

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola-lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash? Nope, it's a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.

What Happens When Two Creative Directors Make Their First Music Video

Submitted by Anonymous (not verified) on Thu, 06/05/2014 - 12:26

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons got a chance to try the latter recently, directing a fascinating video for the song "Same Days" by J. Roddy Walston and the Business. Heather Tanton, a broadcast producer at the agency, made the initial connection; she is friends with lead singer Rod Walston, who lives in Richmond, Va.

Husband-and-Wife Media Shop Seeks Outsized Results

Submitted by Anonymous (not verified) on Thu, 06/05/2014 - 01:39

Specs Who Mary Perhach, president, and Nick Pappas, CEO What Media agency Where New York office Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took inspiration from a fish that doubles its size to intimidate predators, which Pappas likens to seeking client impact that exceeds investment.

Toro's Six-Decade Love Affair Between Men and Mowers

Submitted by Anonymous (not verified) on Thu, 06/05/2014 - 01:39

Sometime around 1947, residents of Levittown, the famous suburban subdivision 55 miles outside New York, opened their community newsletter and read this: “No feature of a suburban residential community contributes as much to the charm and beauty of the individual home and locality as well-kept lawns.” The author of this officious little statement was developer Abe Levitt himself, and his words would prove prophetic. Today, Americans spend $40 billion a year on caring for their lawns. That’s a lot of cash to drop on what’s essentially a pain-in-the-ass chore, isn’t it? Well, that depends.

Tribal Gets a New Business Chief for the U.S.

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 22:33

Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S. Snarr will be based in New York and focus on adding new clients as office and account leaders aim to grow existing marketer relationships, as they have in the past, said Richard Guest, Tribal's U.S. president. There's plenty of project work out there and "we want a bigger piece of this," Guest added.  The position is new.

Chobani Gets Sued in a Case that Hinges on a Tweet

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 22:17

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book, "How: Why How We Do Anything Means Everything." Seidman, also the CEO of business consultancy LRN, alleges that the defendants illegally employed his trademark in its 2014 Super Bowl campaign, which utilized a "How Matters"

The Greatest Advertising Idea Ever Is Here, and It Will Make You Hate the Business

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 19:01

"Who needs a fucking idea these days when you've got an awesome piece of tech?" Those are the wise words of Steve Back from Ogilvy Australia in the case study below, presenting what is surely the greatest idea in the history of advertising for a tech-fueled campaign: The World's First Crowd Sourced 3D-Printed QR Code Live Streamed Via GoPro to a Smart Phone or Tablet Device Drone Delivery Ticket System. Every major player in the Australian creative community is totally blown away by this idea. And why not? It's a game changer.

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 18:15

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars at all.  McDonald's and DDB Chicago bring us a case in point with "Gol!", the chain's two-minute celebration of trick shots, fancy footwork and surprising skill.

Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia

Submitted by Anonymous (not verified) on Wed, 06/04/2014 - 16:32

Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico, the online travel agency tells a simple story about buying plane tickets and having a meaningful life, from the perspective of an old woman looking back on the roots and fruits of her international romance. In the end, alas, regret prevails.