Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources.
Britain's Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna's perfume, Rogue. The ad, which is basically a nude Rihanna sandwiched between a wall and a giant perfume bottle, is too "sexually suggestive" to be seen in areas heavily trafficked by children, the U.K. watchdog group has decided. The specific complaints addressed the ad's placement on elevator doors in a shopping mall.
If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other stars immerse themselves in pre-game rituals for Beats by Dre; a certain famous group of Chilean miners talk about beating the odds in a spot for Banco de Chile; and a series of soccer stunts for McDonald's are so amazing that viewers questioned whether they're really CGI.
The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York. A jury of six men and two women awarded “Sketches” the Grand Effie, based on it driving $24 million in incremental sales and garnering $52 million worth of media exposure, all on a budget of just $925,000, according to the winning entry.
We're down to the final hours for entry in this year's Project Isaac awards, Adweek's annual program honoring inventive ideas in media, technology, marketing and advertising. Submissions will be reviewed by a jury of some of today's most innovative marketing professionals, thought leaders and content creators. Winners will be determined in categories ranging from PR and sports marketing to media buying and digital publishing.
James Dawson-Hollis and Bill Wright are working again with their former Crispin Porter+ Bogusky boss Rob Reilly. The two co-creative chiefs of OgilvyWest in Los Angeles are moving to New York as global executive creative directors at McCann Erickson. Reilly, the former worldwide chief creative at CP+B, became McCann Worldgroup’s creative chairman in January.
Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to us but appears to have been running for a while now, Y&R Paris has created a series of ads for eyewear retailer KelOptic showing Impressionist paintings brought into focus. The tagline is "turning impressionism into hyperrealism." Another case of advertising sullying some of mankind's greatest artistry? Sure.
City Harvest and the 4A's will work together to put a face on hunger in New York with the #kNOwhunger campaign, which will feature real New Yorkers who are struggling with hunger. The idea for the multiplatform campaign came out of the daylong Advertising Doing Something event held yesterday in New York and sponsored by the 4A's, Horizon Media and AOL, where 120 millennial advertising and media professionals gathered to brainstorm about ways to combat one of our most pervasive social issues. "A little over a year ago, we decided that it was time to get a voice for this younger generatio
Good lord, Beats by Dre is getting great at sports commercials. We wrote at length last month about how the music company and ad agency R/GA have teamed up to make some of the year's best sports ads—with Kevin Garnett, Colin Kaepernick, Richard Sherman and Cesc Fabregas. But nothing could prepare us for this five-minute World Cup extravaganza. It's about pre-game rituals, yes, but Beats is proving to be surprisingly adept at all aspects of the sports ad game—which at times like these is supposed to be the purview of Nike and Adidas.
Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we admire about fathers: their courage, their sacrifice, and how we desperately need them. Having to work back in their hometown, Marc Grimard was separated from his youngest son Joel, who is living at Ronald McDonald House in Edmonton as he receives treatment for a congenital heart defect.
