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Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 14:56

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and design style with clever visual twists. One shows a flower—it's also two passionate faces—and reads, "Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles." Yeah, plants are cheap labor, all right.

Corona Extra Is Using Cohesive Marketing for Hispanic, General Consumers

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 14:40

Corona Extra is betting on multicultural marketing, and will use the same creative approach for its Hispanic and general consumer ads, using both Spanish and English. "This is the first time that we've used the same program for the general market, total market, both multicultural and Hispanic consumers," said Jim Sabia, chief marketing officer for Constellation Brands' beer division.  The Constellation Brands' beer boosted its media spend 29 percent this year, according to Sabia, who declined to provide the exact dollar figure that the company plans to spend on Corona Extra.

Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 14:23

Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the slight nausea that can accompany your body's sense that it is hurtling in the wrong direction through space. If you were, Volvo and Seattle creative studio World Famous would like to point out to you that you're now old enough to buy a Volvo of your own, and drive it forward through space on outdoorsy adventures with your pals. Isn't it fun to grow up?

Dead Island 2 Trailer Isn't as Artful as the Original, but Is Still Plenty Horrifying

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 12:48

The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it was booed at the screening in the Palais and is certainly tough to stomach—though incredibly artful as well, as the reverse footage gave it an otherworldly and strangely moving sense of dread. (Adweek named it one of the year's 10 best ads.) This week at E3, the trailer for the much-anticipated Dead Island 2 was unleashed.

Ad of the Day: Verizon Reminds Parents That Girls Aren't Just Pretty but 'Pretty Brilliant'

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 12:05

It's 2014. We're in a post-feminist society, right? Ha ha. Nope. That's why campaigns like "Inspire Her Mind," from Verizon, in partnership with MAKERS, are so important. The initial spot, which had me tearing up more than the supposed cry-fest The Fault in Our Stars, features a young girl in various situations and the subtle cues that push her away from pursuits believed to be for boys. The campaign was born out of research that shows there's a significant drop-off in women interested in these fields between childhood and adulthood.

The Martin Agency Opens in London

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 11:52

The Martin Agency is going international. For the first time in its 49-year history, the Richmond, Va.-based agency is opening an office outside the U.S., establishing a presence in London. The shop, which also has an office in New York, is seeking creative and business leaders for London, which will help service accounts such as ManpowerGroup and Education First. The Interpublic Group agency also is taking on a global assignment that CEO Matt Williams declined to reveal.

Kiss and Sell: How a Glam Band Makes Millions

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 11:32

Gene Simmons, the bassist and most recognizable member of 1970s rock band Kiss, was once asked what he learned from his first job delivering newspapers in Queens, New York. “If someone likes you,” he said, “they’ll buy what you’re selling—whether or not they need it.” Simmons learned that lesson at 13. Today, at 64, he and his band mates have proven just how far that nugget of wisdom can be taken.

Videology Will Do Your Math Homework

Submitted by Anonymous (not verified) on Thu, 06/12/2014 - 10:00

Specs Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO What Programmatic video ad buying firm Where New York office Programmatic ad buying involves complex math that’s worthy of a migraine. Fortunately, New York-based digital video ad platform Videology lends its data-crunching methods and expertise to clients, which include Yahoo Japan, Publicis Groupe, Havas and WPP.

TBWA Will Create Global Ads for Sotheby's

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 21:20

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired TBWA. TBWA\London will handle creative responsibilities for the auction house globally, including in core markets like the U.S., U.K. and China.

This Is India's Most Viral Ad Ever, and It Will Make You Weep for Humanity

Submitted by Anonymous (not verified) on Wed, 06/11/2014 - 17:10

How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the most-viewed ad ever to come out of India. The spot—created by Creativeland Asia, directed by Guy Shelmerdine from Smuggler Films and set to "I'm Coming Out" by Diana Ross—has 23.4 million views on YouTube (surpassing the previous Indian record holder, Lifebuoy's "Help a Child Reach 5" PSA, with 19 million).