Kraft has found a home for Maxwell House at another roster shop: Taxi in New York. "We looked at our roster and Taxi's body of work, including success with our coffee brands, and saw them as a great fit—particularly given their North American offering for both the U.S and Canada," said a Kraft representative, in a statement.
Can environmental activists also be effective corporate shills? It's a tough balancing act. But 180 Amsterdam wanted only authentically aggrieved talent to star in its striking, filmic new global campaign for Italian fashion brand's Replay eco-sustainable denim jeans. Replay is coming out with a new jeans line called the Laserblast L.I.F.E. capsule collection. It combines Laserblast technology, which dramatically reduces water consumption in the production process, with the use of colored mineral pigments of natural origin.
Why is JFK's youth fitness anthem marketing the iPhone 5S? Apple has a new 5S spot out, and the musical choice is even odder than the previous 5S spot, which featured a reworked version of "Gigantic" by the Pixies (and that's saying something, since that song is supposedly about male genitalia).
Plucking Angora rabbits to use their fur in clothing is like waxing the hair off unwilling humans, says PETA's latest human-shaming ad. Characteristic of the animal advocacy group's PSAs, it's designed to make your skin crawl, complete with close-ups of grimacing faces, and squelchy sound effects, most of which end up seeming kind of ridiculous. The most disturbing part of the spot, created with agency Lowe & Partners Singapore and production company Great Guns, is the brief edit of a man tearing out the hair from a squealing Angora at a factory in China.
The first kicks have been made, and major brands continue to churn out stunning World Cup ads spotlighting soccer stars and feeding the frenzy of this global quadrennial contest. GoPro, Nike and Adidas were among the week's best ads. Our list also includes a well-timed protest of the Washington Redskins name by a Native American tribe, and yet another PSA that uses shock value to get you to stop texting and driving. Take a look at the picks below, and help us decide which commercial was the best this week. And if your favorite isn't here, tell us in the comments.
Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who works for BuzzFeed and is also a YouTube celebrity in his own right with his True Facts series, in which he tells you "true facts" about animals that are clearly not true.
The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how foods are named and labeled. At the heart of the case is one central question: Can a company like Pom sue another company (Coca-Cola) on a claim of using a misleading label, if that label that has been interpreted as permissible by the Food and Drug Administration?
Ashley Furniture HomeStore has selected McCann New York as the chain’s new lead strategic, creative and social agency, the company confirmed The Interpublic Group agency pitched the account along with corporate sibling Compass Point Media, a unit of Campbell Mithun, which added Ashley’s media planning. Media buying will remain at ICON International, the Stamford, Conn. corporate barter company. That business was not part of the review. The retailer spent $127.3 million in media in 2013, according to Kantar Media.
One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil. Through a licensing deal, Metro Trains has sold the creative product pretty much wholesale to Empire Life Insurance Co., which is cutting its own ads from it.
Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected to be completed in late July or early August. Media spending on the brand is expected to rise to $94 million this year, a Panera representative said. That figure represents a substantial uptick from last year, when spending totaled about $59 million, according to Kantar Media.
