The Southern Comfort Man. He’s not so much a specific person as a general idea. He’s a potbellied, Speedo-wearing gentleman taking a leisurely stroll on the beach. He’s a craggy-looking dude practicing his karate moves at the local beauty parlor.
Jamba Juice has decided to jump with both feet into the business of green juices, blended mixtures of whole vegetables such as kale, cucumber and beets. Starting this month, the company is expanding its menu to include veggie juices in most of its U.S. stores and launched an online dancing contest to get the word out. A handful of Jamba outlets test-marketed the green juices in the first half of 2014, and the company said there was an overall 3-4 percent sales lift in those stores.
CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's sponsorship of this year's Sydney Gay and Lesbian Mardi Gras, involved bejeweling each unique GAYTM by hand in rhinestones, sequins, studs, leather, denim and fur, "turning the day-to-day activity of withdrawing money into a fabulous experience," the agency said in its release at the time.
CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting people to smile in their ID cards. Research showed Peru was one of the unhappiest nations in the region, so Coke flew in to change all that. Peruvians must send in their own photos for ID cards, so Coke set up free photo booths around the country that would only take your picture if you smiled. It also partnered with photography stores to give out free Cokes for every smiley photo taken.
CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its ingenious Nivea bracelet that combined print and mobile to track your child on the beach. A Nivea magazine ad included a removable bracelet which you could pop out and wrap around your child's arm. You then download an app, sync the two and set a perimeter. If your child wanders outside the safe zone, an alarm sounds on your phone, so you know to chase after him or her. It's like a LoJack for your child.
CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have, and it's one currently being faced by 360i and its category-leading clients like Oreo, HBO and Coca-Cola.
Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office. Yang Yeo, North Asia ecd and China chairman at JWT, will become an executive creative at W+K in Shanghai. He'll start Aug. 1. Yeo represents one half of a new top creative duo, as current co-ecds Michael Simons and Achilles Li prepare to leave the agency. Simons is exiting next month and Li, later in the summer, according to an agency representative.
Paul Ross, CEO of Edrington Americas, is borrowing tactics from the craft spirits movement to market his high-end Macallan single-malt Scotch whisky. Scotland-based Edrington, known in the U.S. mainly for its Cutty Sark blended Scotch, decided to stop farming out U.S. marketing duties eight months ago, and since then, Ross has been trying to hitch a ride on two monster trends in liquor: luxury and craft.
IDEA: It's so obvious, it's taken as fact: Experienced directors are better than inexperienced ones. But what if that's not always true? Take, for example, not just young directors but child directors. Children see the world differently. It stands to reason that with the freshest of eye and rawest of talent, they might make something unique, even if they lack technical chops. Ramaa Mosley believes this utterly, and opened a production company, Adolescent, in January to develop and represent directors 13 to 25 for ads and music videos.
The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising for Corona Extra in overseas markets, including Europe and Asia, the brewer has confirmed. Media spending behind the effort is estimated at more than $50 million. The New York agency, which is led by former Lowe global chief creative officer Matthew Bull, competed against larger shops for the assignment.
