Apple’s SSD Problem: Why Even the World’s Largest Tech Company Can’t Escape Soaring NAND Flash Prices
Submitted by Anonymous (not verified) on Wed, 02/25/2026 - 17:17For years, Apple has wielded its enormous purchasing power like a shield, negotiating favorable component pricing that smaller competitors could only dream of. But the current NAND flash memory market is proving that even a company with nearly $200 billion in annual revenue and a legendary supply chain operation cannot fully insulate itself from the forces of supply and demand. SSD costs are climbing sharply, and the ripple effects are being felt across the entire consumer electronics industry — Apple included.