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Stephanie Beer joins MMA Global as the new Country Director of MMA Germany

Submitted by Anonymous (not verified) on Wed, 03/16/2022 - 13:10

BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 together with Chair Mark Wächter) is no stranger to the industry and was most recently in charge of communication and member services at the OWM (Organisation Werbungtreibende im Markenverband) - the German Advertisers Association. “At MMA Germany...

Source: RealWire

Zngly Announces Partnership with Legerity to Transform Its Customer Engagement

Submitted by Anonymous (not verified) on Wed, 03/09/2022 - 10:33

DUBLIN, IRELAND, March 9th 2022- Zngly - the no-code media platform for the creation, management and measurement of content marketing and client engagement - today announces its partnership with Legerity, to transform and streamline the way content is used by its sales and marketing teams to drive higher levels of prospect and customer engagement. The experience of remote work and the growth of hybrid sales tactics has forced marketing and sales teams to get creative...

Source: RealWire

The View from The Shard enhance experience by engaging ScentAir

Submitted by Anonymous (not verified) on Thu, 02/24/2022 - 11:31

ScentAir’s tailored scent solution has enhanced The View from The Shard themed experiences, delivering an increase in visitor numbers and a 30% rise in dwell time London, UK; 24th February 2022: The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building. ScentAir, which has a track record of enhancing customer experiences for over 25 years, and works with...

Source: RealWire

Kogenta, led by John Aalbers, merges fluxLoop and Urban Analytics, creating a world leading location and movement data analytics company

Submitted by Anonymous (not verified) on Tue, 02/15/2022 - 08:00

First dedicated Extract, Transform and Load (ETL) platform for complex location and movement data analytics, ensuring privacy compliance London: 15 February 2022: Kogenta, the location and movement data experts, today announced the acquisition of both fluxLoop AS (Norway) and Urban Analytix Ltd. (United Kingdom). By combining the expertise and success of these two companies, Kogenta has created a world leading, privacy first, data analytics company with unique capabilities in location and movement. Building on years...

Source: RealWire

Newsflare Appoints New Head of B2B Growth Marketing following Series B Funding Round and Brand Refresh

Submitted by Anonymous (not verified) on Thu, 02/10/2022 - 09:30

London, New York, Los Angeles 10th February 2022: Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), has announced the appointment of Nick Mamouzellos as its new Head of B2B Growth Marketing. The first senior hire since attracting £5m Series B funding and announcing a milestone brand refresh, Nick will play a leading role in Newsflare’s accelerated growth strategy as it stakes its claim as category leader for the monetisation of premium...

Source: RealWire

New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

Submitted by Anonymous (not verified) on Wed, 02/02/2022 - 12:55

Retailers with a physical presence dominate Searchmetrics’ List of Top 10 eCommerce Winners in Google.com Organic Searches in 2021 San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, established retail brands walmart.com,...

Source: RealWire

Newsflare announces brand refresh and invites people everywhere to capture and share life’s greatest moments

Submitted by Anonymous (not verified) on Thu, 01/27/2022 - 09:00

London, New York, Los Angeles 27th January 2022: Newsflare, the world’s leading licensing platform and marketplace for user-generated video (UGV), today unveiled its energised rebrand and revitalised market positioning. Inviting storytellers everywhere to ‘capture the moment’, this is the latest milestone in the company’s evolution, following the recent £5m funding round, as it stakes its claim as the category leader for the monetisation of premium UGV. Life, with all its colour and craziness, sights...

Source: RealWire

Digital Commerce M&A market will remain white-hot in 2022, says Hampleton Partners' report

Submitted by Anonymous (not verified) on Tue, 01/25/2022 - 09:10

In 2021 Digital Commerce M&A market deal volumes grew 34 per cent year on year $400 billion in disclosed transaction value for 2021 Investors and acquirers favouring e-commerce software; media, social and gaming; food delivery; and the ‘circular economy’ London, UK – 25 January 2022. Hampleton Partners’ Digital Commerce M&A report reveals that sector M&A growth is at all-time high. The sector signed over 2,317 deals in 2021, a 34 per cent increase on the...

Source: RealWire

Cobra 11 star Erdoğan Atalay and Driverama are officially united in search of the best price for customers selling their used cars

Submitted by Anonymous (not verified) on Mon, 01/24/2022 - 10:44

Munich Actor Erdoğan Atalay has a new job: After surviving a corona infection in December 2021, Atalay, who is best known from the RTL series "Alarm für Cobra 11", is bursting with energy. As of now, the series hero is stepping on the gas as the new face of Driverama, the online platform for used cars. At Driverama customers can sell their vehicles quickly and easily. The digital platform uses AI to determine the best...

Source: RealWire

Top Marketers from Unilever, OMR, Mastercard, Google, Meta, and More to Headline MMA IMPACT Germany Event

Submitted by Anonymous (not verified) on Thu, 01/20/2022 - 09:38

The Mobile Marketing Association’s virtual conference will help brand marketers navigate the evolving media and tech landscape MUNICH, January 20th, 2022 – Germany’s leading brand marketers and industry experts will share insights on how companies can drive long-term growth in an uncertain environment at MMA IMPACT Germany, a two-day virtual conference scheduled for February 16-17, 2022. Presented by the MMA Germany-the only English-speaking networking platform for the German marketing industry- MMA IMPACT Germany is designed...

Source: RealWire